LittleThings Bids $10 Million for Gawker Media's Jezebel.com
Adding Jezebels 10 million monthly readers to our 50 million will further strengthen LittleThings reach, audience, and editorial and branded content offerings, making it well worth the investment, said Joe Speiser, Cofounder and CEO of LittleThings. This potential acquisition will allow LittleThings to tap into an established younger, millennial demographic to leverage each sites unique female-focused content to a broader audience.
There is tremendous synergy between LittleThings and Jezebel as both sites skew heavy female, however there is little reader duplication. According to comScore, shared audience is only 2.37 million monthly unique visitors, so the incremental increase in monthly traffic is very appealing to us, said Speiser.
We are excited by the prospects of what the combined entity would bring to both of our audiences and brand advertisers, added Gretchen Tibbits, Chief Operating Officer at LittleThings.
Headquartered in New York City, LittleThings is the leading lifestyle destination for inspiring, uplifting, and engaging content. LittleThings is the only digitally native media property that scales positive content while influencing women across generations. Since its launch in 2014, LittleThings has experienced explosive growth, becoming the 4th largest mobile site (Quantcast), 5th largest Facebook publisher (NewsWhip), 7th ranked Lifestyles site, and 59th largest site in the U.S. (comScore), with 53 million monthly readers and 15 million social fans. LittleThings was named the Fastest Growing News & Media Site of 2015 and the Fastest Growing Women's Interest Publisher. In addition to publishing the Top Facebook Post of 2015, LittleThings was rated as one of the Most Valuable Pages on the Web in Q4 2015.
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