Ann Taylor Opens First International Store in the Toronto Eaton Centre
Ann Taylor today accounced of the brand's first Canadian store located in the Toronto Eaton Centre on October 5, marking the first step in international expansion for the iconic women's retail chain. Ann Taylor is scheduled to open its second international store in Canada, located in Torontoat the Yorkdale Shopping Centre this November.
The Ann Taylor Toronto Eaton Centre store grand opening will be celebrated on Saturday, October 13 from 1-5 p.m. in partnership with The Breast Cancer Research Foundation ® (BCRF). The event will include a live DJ, refreshments, product giveaways, and a free limited edition tote with any purchase over $100. Ten percent of sales from the event will be donated to BCRF.
"We are thrilled with the positive response we have received in anticipation of the launch of Ann Taylor in Toronto," said Brian Lynch, Ann Taylor Brand President. "We are so pleased that we can finally cater directly to our Canadian clients here in Toronto."
Ann Taylor's rich heritage has always been synonymous with iconic style and fashion for modern working women. Having evolved throughout the decades to meet women's changing needs, aspirations and roles, today Ann Taylor is defined by a unique balance of fashion and work for women of substance and style across every generation.
"Ann Taylor is chic and stylish with a more fashion forward direction to address the needs of today's women," said Lisa Axelson, Head Designer and a member of the Council of Fashion Designers of America (CFDA). "Our stores are a reflection of our new fashion direction. They are light, modern, feminine, and designed to showcase the full Ann Taylor collection while making our client feel comfortable and welcome."
The new Ann Taylor boutiques are inspired by a stylish modern contemporary home and provide an intimate shopping experience that is chic, warm and inviting. The residential influence is brought to life through white washed maple hardwood floors, luxurious crystal chandeliers, modern tufted furniture and sleek feminine fixtures inspired by the ultimate closeT. Wardrobing niches allow for strong fashion stories as well as a broad assortment of product. Special attention was also given to the design of the styling rooms, which feature unique floral wall coverings, luxe ottomans, plush carpeting, and a new proprietary lighting system with flattering back lit mirrors.
Curated fashion presentations and expert styling services add to the store experience making shopping easy and fun. At the front of the store, Lisa's favourite looks of the season greet the client and help with wardrobing and styling ideas. Dedicated stylists are also on staff and available for both walk-ins and by appointment to assist clients in putting together perfect individualized looks for any occasion.
The Ann Taylor brand has become a favourite style destination for modern women across the globe, and continues to attract some of the world's most celebrated style icons as its biggest fans, including United States First Lady Michelle Obama, Kate Hudson, Rachel McAdams, Angelina Jolie, Diane Kruger, Katie Holmes, Heidi Klum, Naomi Watts, Milla Jovovich, Rachel Bilson, Jessica Biel, Halle Berry, Jessica Alba, Jennifer Morrison, Tina Fey,Olivia Wilde, Sofia Vergara and more.
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