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Herradura Tequila Barrel Art Collection Debuts at Miami Basel

This year, Herradura will be sharing its history, heritage, and passion for crafting the finest tequila with art aficionados nationwide through the "Herradura Barrel Art Collection." Leveraging its long established art platform in Mexico, Herradura invited and challenged 10 artists, in 7 cities (Miami, Atlanta, Austin, Chicago, Los Angeles, New York, and San Francisco) to re-craft, transform, and reinvent a Tequila Herradura barrel into a work of art.

Caron is very excited to participate in Herradura's prestigious art program. The inspiration for Caron's barrel comes from the Herradura horseshoe, blue agave, and Aztec mythology. According to Caron, "The oak barrel is a wonderful canvas to work on because it's three dimensional. It allows me as an artist to create a very interactive piece... I want to tell a pictorial visual story of the essence of Herradura. To me, Tequila is the cultural vessel of images and myth."

Her artwork has been exhibited at the Marc Chagall Museum, Dusable Museum, Harlem Fine Arts Show, Continuum Art Fair and ARCO Madrid Art Fair. Caron's artwork is a combination of surrealism, pop, soflo superflat, and graffiti.

Moreover, her artwork is about intensity of color, curved lines, and daring patterns unified into one language. She said of her work, "My personal quest is to create art with a spirit, transforming two dimensional materials into spiritual substance. My goal is to continue to use the vocabulary of color in order to speak visually in different languages. Creating a relationship between the un-conscious and conscious mind via abstraction and symbolism.

The 10 completed barrels will make their debut during Miami Basel week in Miami Beach, FL. The Barrel Art Showcase event will be a night to remember for everyone: amazing art, great food, great music and of course great Herradura cocktails! This exclusive invitation only event is being produced by Thrillist http://www.thrillist.com/

When: Dec. 3, 2014 7:00 P.M. (VIP/Media entry: 6:00 PM)

Where: Gallery 743, 743 Washington Ave, Miami Beach, FL

A jury-selected piece of work in Miami will be awarded $10,000. Herradura has a deep commitment to the arts and will be donating $70,000 to Creative Capital, a renowned arts organization, dedicated to supporting artists nationwide through funding, counseling and career development.

(Caron Bowman is available for interviews prior to and during the show. She can be contacted through email )

About Caron Bowman

Caron Bowman is a multi-disciplined artist and her work spans many techniques including drawing, painting, and fiber media. Caron has a Bachelor of Arts degree in History and Master of Arts degree in ESE. Her artwork has received international recognition and has been on display at the Marc Chagall Museum, Harlem Fine Arts Show, Continuum Art Fair, and Art Africa Fair. This year, she was a featured artist in the Wynwood Miami Mix Art Fair. In 2013, Rapper Kendrick Lamar in association with Creative Allies showcased her artwork in NYC at the Galapagos Art Space. The Beck's corporation selected her as a semi-finalist for the 2012 Beck's Green Box augmented reality series - which featured the best emerging artist around the globe. Her work is currently on display on the Beck's global website. Her art was chosen as the official image for the 2012 Miami Beach Stepping Out for the Arts Luncheon. She was selected for the Fiat /Redeye graffiti challenge, which showcased the best in graffiti and street art in BrowardCounty. In 2014 and 2011, she was selected by Bombay Sapphire Corporation /Russell and Danny Simmons' Rush Philanthropic Art Foundation to be included in the Bombay Sapphire Artisan Series. She has been profiled by The Smithsonian American Latino Museum, The 2014 and 2013, Los Angeles African American Heritage Guide, fashion photographer Nick Knight's - SHOWstudio, and the Tom Joyner Foundation. http://karonbowman.webs.com.

About Tequila Herradura

Tequila Herradura is an ultra premium 100% agave tequila crafted using traditional production methods. Crafted by Casa Herradura using only the most mature blue agave and artisanal methods, such as slowly cooking the agave in traditional clay ovens and fermenting naturally with wild yeast. Only naturally occurring airborne yeast produced by the agave plantations and fruit trees surrounding the distillery influence the fermentation process. Casa Herradura is one of Mexico's most historic and renowned tequila producers. Casa Herradura has been hand harvesting, handcrafting and estate bottling fine tequilas from the small town of Amatitan, Jalisco since 1870. For more information, visitwww.Herradura.com.

About Creative Capital

Creative Capital supports innovative and adventurous artists across the country through funding, counsel and career development services. Since 1999, they have committed $29 million in financial and advisory support to 419 projects representing 529 artists, and their Professional Development Program has reached more than 6,000 artists in 160+ communities. For more information, visit www.creative-capital.org



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