Duh Alert: Road Voters Confirm Tour Potential as Voting Factor

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Our general inbox has been getting slammed today with copies of an article in today's The New York Times which talks about the success that not-entirely-successful Broadway shows like THE ADDAMS FAMILY are now having on the road, with that show for example earning $995,000 in Buffalo last week. 

In fact, that city is considered to have one of the highest margins for touring shows, the market for which is as large across the country as Broadway itself. 

The article delves into a thorny issue though, the long-held belief that road presenters, who make up at least 15 percent of Tony voters often vote with their wallets as well as their hearts. Here's what the article has to say:

Several of these road presenters said in interviews that touring potential was a factor in their Tony votes, but noted that they voted chiefly on artistic merit.

"I'm a human being, so to say how a show would play in Cleveland is not a factor in Tony voting would not be true," said Gina Vernaci, vice president of theatricals at Cleveland PlayhouseSquare, another prime destination for tours. "But Cleveland wants quality shows, artistically compelling shows, enjoyable shows, as much as New Yorkers."

Mr. Conte, a former banker in Buffalo and Shea's board member who became president of the theater in 2000, recalled admiring the Broadway show "Spring Awakening" but voted for "Mary Poppins" instead for best musical that year. He said "the tough love story," flashes of nudity, and dark themes of "Spring Awakening" were "not my thing," and he also did not envision the show as appealing to his subscribers. "Spring Awakening" went on to win the Tony for best musical; the show's national tour had a brief run at the University of Buffalo, but not at Shea's.

So, are they voting with their hearts, wallets, or both? Those interviewed for the article, seem to be striking as close to the right balance as possible -- what do you think about the rest?


Posted on December 24, 2011 - by

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About the Author: The 2001 Syracuse University graduate (School of Information Studies) is also the owner of Wisdom Digital Media, an award-winning leading design company for entertainment and technology web sites. In his previous life, he held an executive position for the world's leading publisher of technology magazines, web sites and conferences and, as a result, was named among the "Top thirty magazine industry executives under the age of 30" by FOLIO Magazine. Robert Diamond founded BroadwayWorld.com in 2003, which has now become the largest theatre web site in the world. He also serves as the site's Editor-in-Chief, covering Broadway and beyond, with specific local coverage for 100 cities in the United States, 35 countries worldwide and 15 other related areas of entertainment - including dance, opera, fashion, concerts, comedy, films, television and more. In May of 2014, the site was awarded a 2014 Award for Excellence in Theatre Arts Education by the prestigious Theatre Museum. Diamond got his start in the entertainment field, accidentally, when he created the 'official web site' (while in college) for Michael Crawford, the popular actor and original Tony and Olivier Award-winning star of THE PHANTOM OF THE OPERA. (He still blames Crawford - and credits him - for anything that goes particularly right or wrong during an average day.) As a respected member of the Broadway and theatre community, Diamond also served as Lead Producer for a series of sold-out shows using the BroadwayWorld.com 'brand' for a set of 'Standing Ovations' concerts, which also branched out into titles that included Holiday Shows and even more specific concerts like 'From Stage to Screen and Back Again' in tandem with publishers and movie studios. All proceeds were in turn donated to Broadway Cares / Equity Fights AIDS, the industry's leader in aid for performers in need. Robert lives in Manhattan with his wife and two dogs, growing the business and getting little sleep. In addition, you can usually find him in a theatre many nights a week. Robert's very popular blog, 'The Broadway Pulse' appears daily on BroadwayWorld.com and he also wrote weekly about theatre for the USA Network's Character Approved blog. In December of 2011, Diamond was one of 5 Syracuse University Alumni, all having achieved success in the world of start-ups, business growth and venture capital, participating on a panel addressing young alumni who are currently pursuing their dreams of running their own business and experiencing the day to day challenges of a startup. It is part of the university's new Student Accelerator Program, for which Rob was recommended by Syracuse University's i-School. In late 2012, Wisdom Digital Media announced the official spinoff and launch of 10 new entertainment web sites including BWWMoviesWorld.com, BWWTVWorld.com, BWWFashionWorld.com, BWWBooksWorld.com, BWWMusicWorld.com, BWWArtWorld.com, BWWComedyWorld.com, BWWDanceWorld.com, BWWClassicalWorld.com and BWWOperaWorld.com. In January of 2013, BWWGeeksWorld.com, devoted to home entertainment, mobile technologies and social media launched as well, followed by BWWFitnessWorld.com and BWWTravelWorld.com in April of 2013. In July of 2013, BWWHub.com launched as a portal to the complete family of entertainment and lifestyle offerings. In 2014, BroadwayWorld.com returned to the concert stage, with a series of benefit concerts featuring Broadway's brightest stars. A new partnership with Rock-it Science Records will record and release these special evenings, with proceeds benefiting various charities.

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