Sam Edelman Expands Into Jewelry


Sam Edelman is launching a line of fashion jewelry with Almar Sales that is set to debut in department stores and online in September.

"As president of the newly-formed designer jewelry division of Almar Sales, Sam Edelman was my first choice to launch this new venture," said Mara Perlmutter.

The jewelry collection will feature necklaces, bracelets, earrings and rings priced from $45 to $250. The 120 plus styles will be composed in dark metal and gold tone finishes and feature Swarovski crystals, cut stones, leather and faceted metal details. Think of it as baroque meets rock 'n' roll.

The brand has been growing a lot this past year with the introduction of outerwear and handbag collections last year, as well as the opening of the Sam Edelman flagship store here in SoHo and a boutique in East Hampton, N.Y. "We've experienced a lot of exciting growth over the last 12 months," designer and president Sam Edelman said of his namesake brand. "Now, with the addition of a jewelry line, we can continue our evolution into a complete lifestyle brand. My ultimate goal is to see our 'Sam girl' dressed head to toe in our products. The jewelry collection the next natural extension into making that a reality."