Alessandra Ambrosio Reveals The $2.5 Million Fantasy Bra in Flagship Store
Victoria's Secret Angel Alessandra Ambrosio showed off this year's Floral Fantasy Bra Gift Set and Bombshell Fantasy Fragrance, designed exclusively for Victoria's Secret by London Jewelers, at the flagship Victoria's Secret Herald Square store. The bra and fragrance are featured in the 2012 Victoria's Secret Christmas Dreams & Fantasies Catalogue (in mailboxes October 19th) and in the Victoria's Secret Holiday iPad App.
This is the first time Alessandra has been awarded the prestigious honor of wearing a Victoria's Secret Fantasy Bra, following in the footsteps of the most legendary supermodels that have received the honor in years past: Tyra Banks, Gisele Bundchen, Heidi Klum, Adriana Lima, Marisa Miller, Miranda Kerr and Claudia Schiffer among others. Alessandra will wear the bra on the runway in the Victoria's Secret Fashion Show, airing December 4th on the CBS television network (10/9C).
Valued at $2.5 million, the Floral Fantasy Bra Gift Set is handset with over 5200 precious gems, including amethysts, sapphires, tsavorite, rubies, white, pink and yellow diamonds, all set in 18 karat rose and yellow gold. The gift set includes a custom Very Sexy Push-up Bra and matching belt. The bra has two removable diamond flower pins and the drop centerpiece features an astonishing 12.5 carat and 20 carat white diamond.
In addition to the Floral Fantasy Bra Gift Set, Victoria's Secret debuts the $500K Bombshell Fantasy Fragrance this holiday season. It's the brand's award-winning Victoria's Secret Bombshell Eau de Parfum blinged out for the holidays. The fragrance has notes of purple passion fruit, Shangri-la peony and vanilla orchid. The bottle is comprised of white, pink and yellow diamonds, sapphires, tsavorite, rubies plus a 10 carat white diamond and an exquisite one of a kind, hand carved tourmaline butterfly. Over 15,000 stones from around the world were inspected to find the perfect colored, size and shaped gems to create the one of a kind bra, belt and fragrance bottle. These fantasy gifts were inspired by the idea of dreamy fantasy garden filled with vibrant colored flowers and heavenly Angels.
Plus, Victoria's Secret is launching a free holiday app that allows one to experience the magic of the Christmas Dreams & Fantasies Catalogue on their iPad. The Victoria's Secret Holiday App brings interactive features and exclusive content to every page including Angel interviews, fun facts from the shoots, behind-the-scenes videos and beauty how-to's. Customers can also shop right from the page, all without leaving the app, and share favorite content with friends via Twitter, Facebook and e-mail. The App is available for download from the iTunes store on October 20th.
And just in time for the holiday shopping season, the Victoria's Secret Herald Square flagship in New York City has re-opened and is sexier than ever! The newly expanded and designed store is now the largest in the world and features all of our best and most expansive collections – bras, beauty, Swim, Sport, PINK and more. The three-story flagship features a dedicated room that highlights the most important moments in the brand's history, while focal video walls feature captivating Victoria's Secret footage. Only at Herald Square can customers experience the first-ever, European-inspired perfumery where they can select their perfect fragrance.
About Victoria's Secret
Victoria's Secret is the leading specialty retailer of lingerie and beauty products, dominating its field with modern fashion-inspired collections, prestige fragrances and cosmetics, celebrated supermodels and world-famous runway shows. A business of Limited Brands, its more than 1000 Victoria's Secret Lingerie and Beauty stores, the catalogue and VictoriasSecret.com allow customers to shop the brand anywhere, anytime, from any place.
About London Jewelers
London Jewelers is the official jeweler of the 2012 Victoria's Secret Fashion Show. Founded in 1926, the company is celebrating its 86th year as one of the United States' premier jewelers - recognized for its distinctive lifestyle setting offering the ultimate in luxury. Family owned and operated for four generations, London Jewelers showcases the world's most recognizable brands of fine jewelry, timepieces and gifts. London Jewelers has five locations in New York- the flagship at Americana Manhasset, Wheatley Plaza, Glen Cove, East Hampton and Southampton. Known for its unique selections and superb customer service, London Jewelers continues to deliver both classic and exotic collectibles to its sophisticated customers.