HSN to Present an Exclusive Collection Inspired by New Film Footloose
Multichannel retailer HSN is ready to cut loose with an exclusive shopping experience that celebrates the highly anticipated new movie adaptation of the beloved 80's film, Footloose. The 24-hour HSN event will take place Wednesday, October 12 across all of HSN's platforms, including on TV, HSN.com and HSN mobile.
"Footloose provides HSN an opportunity to integrate products across all our platforms in a new and exciting way," said Bill Brand, EVP of Programming, Marketing and Business Development. "HSN's entertainment integration strategy continues to build momentum and we are proud to collaborate with Paramount Pictures to bring this new interpretation of the classic film to our customers with a fun and entertaining shopping experience."
Inspired by the movie, the multi-platform HSN event will include the Fall's hottest collections of high-end contemporary footwear, fashions, accessories and beauty including the HSN debut of Zodiac USA and Keds. The event will also feature exclusive denim from Levi's Curve ID and footwear from DKNYC, Libby Edelman, La Victorie.
Designers Matt Bernson Special Project, Vince Camuto, Steven by Steve Madden and Twiggy LONDON will also have exclusive styles including their own version of the film's iconic red cowboy boots.
"I'm very excited to be a part of the Footloose special on HSN," said Twiggy. "My design team and I have put together some great boots and shows and I love them all."
In addition, the event will showcase beauty products from HSN favorites, including an exclusive "Powder Pop Set" by Benefit Cosmetics, special designs by Foot Petals and exclusive nail colors from Deborah Lippmann inspired by the iconic music from the film including "Almost paradise," "Dancing in the Sheets," "Footloose" and "Let's Hear it for the Boy." HSN will also offer Footloose movie branded merchandise including apparel seen in the film, exclusive posters, and the film soundtrack featuring artists Blake Shelton, Big & Rich, Cee Lo Green, David Banner, Whitney Duncan, Lissie and Zac Brown of Zac Brown Band. As additional support to the Oct. 12 event on HSN platforms, the multichannel retailer has also developed a custom Footloose movie themed magazine with the editors of Footwear News, cross channel cable spots, and print advertising in Lucky magazine. HSN will also sponsor the movie premiere in Los Angeles October 3.
"The broad scope of this HSN Footloose movie partnership combining pre-promotion on air and online with the daylong broadcast event, custom publishing, and a print campaign definitely will build the excitement for the film with the vast HSN audience," commented LeeAnne Stables, Executive Vice President of Worldwide Marketing Partnerships for Paramount Pictures. "We are thrilled to be working with the HSN team on such a valuable and integrated program."
Tune in for the HSN event "Footloose" on October 12. Special features, videos, community boards and cast biographies, can be found at HSN.com/footloose.
Headquartered in St. Petersburg, FL, HSN is a leading interactive multichannel retailer, offering a curated assortment of exclusive products and top brand names to its customers. HSN incorporates entertainment, inspiration, personalities and industry experts to provide an entirely unique shopping experience. At HSN, customers find exceptional selections in Health & Beauty (e.g. Benefit, Carol's Daughter, Coty, Elizabeth Arden, Shiseido, Signature Club A, Andrew Lessman, Lancome, My Life Mary J. Blige, Perlier, Serious Skin Care, Stila, Wei East, ybf Beauty); Jewelry (e.g. Heidi Daus, Iris Apfel, R.J. Graziano, Rarities: Fine Jewelry with Carol Brodie, Amedeo Scognamiglio, Tori Spelling); Home/Lifestyle (e.g. Jeffrey Banks, Nate Berkus, Bissell, Colin Cowie, Dyson, Easy Exotic by Padma Lakshmi, Todd English, Emeril Lagasse, Happy Chic by JoNathan Adler, Joy Mangano, MoMA Design Store, Wolfgang Puck); Fashion/Accessories (e.g. American Glamour Badgley Mischka, Joan Boyce, Curations with Stefani Greenfield, Libby Edelman, Sam Edelman, Chi by Carlos Falchi, Diane Gilman, IMAN Global Chic, "Timeless" by Naeem Khan, Twiggy LONDON, Sharif, Serena Williams Signature Statement); and Electronics (e.g. Sony, Kodak, Acer, Olympus, GE, Panasonic).
A leader in transactional innovation, HSN is the only retailer offering live streaming video in HD on three screens: TV, online and mobile. HSN broadcasts live to 96 million households in the US in HD 24/7 and its website - hsn.com - is a top 10 e-commerce site, featuring more than 15,000 product videos. Mobile applications include HSN apps for iPad, iPhone and Android. HSN, founded 34 years ago as the first shopping network, is an operating segment of HSN, Inc. (Nasdaq: HSNI).
Co-Writer/Director Craig Brewer (Hustle & Flow, Black Snake Moan) delivers a new take of the beloved 1984 classic film, Footloose. Ren MacCormack is transplanted from Boston to the small southern town of Bomont where he experiences a Heavy Dose of culture shock. A few years prior, the community was rocked by a tragic accident that killed five teenagers after a night out and Bomont's local councilmen and the beloved Reverend Shaw Moore responded by implementing ordinances that prohibit loud music and dancing. Not one to bow to the status quo, Ren challenges the ban, revitalizing the town and falling in love with the minister's troubled daughter Ariel in the process.
Paramount Pictures and Spyglass Entertainment present a Dylan Sellers Zadan / Meron Weston Pictures Production of a Craig Brewer Film. Footloose stars Kenny Wormald, Julianne Hough, Andie MacDowell and Dennis Quaid. The film is directed by Craig Brewer from a screenplay by Dean Pitchford and Brewer and Story by Dean Pitchford. It is produced by Craig Zadan, Neil Meron, Dylan Sellers and Brad Weston. The executive producers are Timothy M. Bourne, Gary Barber, Roger Birnbaum and Jonathan Glickman.