Sole Society Teams Up with Julianne Hough
Sole Society announced their first-ever celebrity collection with actress, singer and dancer, Julianne Hough. An innovative leader in the retail space, Sole Society is pioneering a new era of fashion retail, having capitalized on the success of their online store and entering into a partnership with Nordstrom.com and select Nordstrom stores where the Julianne Hough for Sole Society collection will be sold alongside other exclusive Sole Society shoes.
Sole Society provides an exclusive collection of chic, on-trend shoes at direct-to-consumer prices, releasing a new shoe each weekday on www.solesociety.com. The exclusive Julianne Hough for Sole Society collection launches mid-February 2013to coincide with the premiere of Safe Haven, her new movie co-starring Josh Duhamel. The collection features a wide range of silhouettes including, flats, heels and sandals, each available in multiple color options. Julianne Hough for Sole Society will introduce 5-6 styles per month for six months with retail prices starting at $49.95.
"We couldn't be more pleased about partnering with Julianne," said Brett Markinson, Founder and CEO of Sole Society. "She is a consummate professional and her values as well as her sense of style and fashion are very much in line with our own and what we stand for as a brand. She is very excited about expressing herself creatively and we are excited about capturing her authenticity and helping channel it into this very special shoe line."
Julianne Hough is celebrated for her fashion forward, glamorous red carpet style as well as her chic every day, go anywhere ensembles. The savvy fashionista modernizes her classic, feminine look with bright colors and statement accessories. Julianne makes fashion effortless, fun and approachable, traits that resonate with the Sole Society consumer.
"I am having so much fun with this collaboration," says Julianne Hough. "Sole Society is really supportive and encouraging of my creative opinion so I am able to have a lot of input regarding the shoe styles and designs for my collection. Everything is very fashion-forward and lady-like and I think Sole Society customers will really like what we present."
Beginning today, Julianne Hough is featured on the Sole Society website as a Fashion Insider. The exclusive Fashion Insider program allows Julianne's fans and followers to visit the website and shop her favorite Sole Society selections. Julianne's Fashion Insider page also provides consumers with exclusive access to her style tips and photos.
"Introducing Julianne through the Fashion Insider program is a great way to help her build a Sole Society following," says Markinson. "Customers will get to see first-hand how great her personal style is- ultimately helping us generate buzz, excitement and demand when Julianne Hough for Sole Society officially launches in February."
To coincide with the launch of Julianne Hough for Sole Society, an exclusive series of documentary-style YouTube videos will be produced and released, detailing the collaborative process.
"We really want fans and customers to feel involved and engaged," says Nina Tooley, VP of Marketing for Sole Society. "We want them to feel like Julianne took them on this journey with her and that they were really a part of the whole process from beginning to end and are therefore invested in the collection."
Julianne Hough for Sole Society will be available on www.solesociety.com, Nordstrom.com and in select Nordstrom stores in February 2013. The line will be co-designed and manufactured in collaboration with Vince Camuto.
Sole Society currently has approximately one million members nationwide. New members easily register for free by entering their name, email address and shoe size or by signing up via Facebook. www.solesociety.com
About Sole Society:
Launched in March 2011, Sole Society is a chic new brand of exclusive, high-quality, on-trend shoes, starting at only $49.95. Sole Society members have access to a new style released daily, exclusive fashion and style content, tips and trends, and special promotions, all focused on everyone's favorite accessory – shoes. Sole Society is free to join, and there is never any obligation to buy. Sole Society was created by leading flash sale site HauteLook and became an independent entity in December 2011, with funding from a number of investors including leading retailer Nordstrom, Inc., Insight Venture Partners and Lagovent Ventures. Select Sole Society styles are also available at www.nordstrom.com as well as select Nordstrom stores nationwide. Visit www.solesociety.com to learn more or follow @SoleSociety on Twitter.
About Julianne Hough:
Julianne Hough is known to audiences around the world for her success in film, television and music. She was a two-time professional champion on ABC's top-rated "Dancing with the Stars," before making a seamless transition to award-winning recording artist and her feature film debut in "Burlesque." She starred in "Footloose" and the all-star "Rock of Ages" and has completed Diablo Cody's yet-untitled directorial debut, opposite Russell Brand and Octavia Spencer. She will be seen next opposite Josh Duhamel in Nicolas Sparks' "Safe Haven," directed by Lasse Hallstrom and opening February 8.