blinkx Introduces Beta Version of blinkx VideoAdvantage

blinkx Introduces Beta Version of blinkx VideoAdvantage

blinkx, the Internet Media platform powered by CORE video technology, today announced a beta version of its new blinkx VideoAdvantage. Publishers who leverage blinkx VideoAdvantage will be enabled to power their Web and mobile properties with content from blinkx's premium video catalogue, with the opportunity to share in video advertising revenue with blinkx.

blinkx VideoAdvantage will provide publishers a solution to easily embed video on their sites with virtually no implementation cost. A self-serve portal allows publishers to choose from a rich catalog of premium video content, track everything from video views to revenue, and customize their video playback experience. These configurable video widgets allow publishers to maintain their current look and feel, as well as personalize the video experience for their viewers. Leveraging its proprietary AdHoc platform, blinkx will place contextually relevant advertising against these videos and share resulting revenue with the publisher.

"Today, US consumers watch nearly 41 billion videos a month online, and over 74 million viewers are accessing video through mobile devices. blinkx VideoAdvantage will allow publishers to capitalize on this growing trend, satisfy their consumers through the addition of an in-demand medium and add a meaningful, incremental revenue stream to their site experience," said S. Brian Mukherjee, CEO of blinkx. "This exciting and flexible product is directly in line with our goal to video enable the text Web and to provide video whenever and wherever a consumer wants to watch it."

The blinkx VideoAdvantage publisher portal will encompass:

  • Content - Premium videos from over 900 content providers are available in pre-built or completely curated channels.
  • Configuration - Multiple video units for the Web and mobile are made easily available, with customization for size, style, number of channels and more.
  • Reporting - Dashboard access allows for tracking of traffic, video views and publisher revenue earnings.

The beta version of blinkx VideoAdvantage is currently available to select publishers. Those interested are asked to send an inquiry to

As the pioneer in video search technology, blinkx has built a reputation as the smartest way to find highly targeted, relevant rich media on the Web. The company has signed more than 900 partners and indexed over 35 million hours of video and audio content to date.