BWW Review: IN THE NAME OF GUCCI by Patricia Gucci is Captivating

BWW Review: IN THE NAME OF GUCCI by Patricia Gucci is Captivating

BWW Review: IN THE NAME OF GUCCI by Patricia Gucci is Captivating

Patricia Gucci's memoir, "In the Name of Gucci," is now on available in bookstores and online. It is a truly fascinating story about the drama of her family life and the famous Gucci fashion dynasty. The book is honest, compelling and wonderfully written.

Patricia tells how she was born the secret love child of Aldo Gucci, the energetic and brilliant businessman, who transformed his father's small Florentine luggage company into an international luxury brand. To avoid a public scandal, Aldo sent his young lover, Bruna Palombo to London to deliver her baby and brought her back to Rome with Patricia as a newborn. Mother and daughter were hidden from the Italian authorities, media and the entire Gucci family.

Patricia saw her beloved father periodically. He was devoted to Bruna and Patricia and provided for them very well. When she was ten years old, Patricia learned that Aldo was married to another woman and that he had three sons, her stepbrothers. And while life for Patricia and Bruna was far from easy, the loving bond in their little family endured for decades, a love that Aldo cherished to his final days.

In 2009, almost fifty years after her romance with Aldo began, Bruna shared with Patricia the beautifully written, amorous letters she received from Aldo during their time together. Their relationship began as an affair when Bruna was 18 and worked in the Gucci shop in Florence, but they experienced true commitment in the last 20 years of Aldo's life. Long after he had been estranged from his first wife Olwen, Bruna was considered his wife in the United States, with their legal marriage occurring in the 1980s.

Patricia's memoir is also deeply rooted in the history of the Gucci design legacy from the inception of the company in the 1920's to its success today. It reveals her father's talent as the main man behind the label and her own remarkable contributions to the company. She tells how the iconic brand has evolved and endured in spite of the Gucci family discord and shocking betrayals.

Patricia Gucci is the first woman in the family to be elected to the Gucci board of directors, and who ultimately became Aldo Gucci's sole universal heir. "In the Name of Gucci" is the first book written by a direct descendant of Guccio Gucci, Patricia's grandfather and the company's founder.

"In the Name of Gucci" is a thoughtful and emotive memoir. Bravo to Patricia Gucci for bringing this enthralling story to light.

To purchase "In the Name of Gucci" published by Crown Archetype, visit your local bookstore or on Amazon at:

For more information on Patricia Gucci, visit her web site at and visit Follow Patricia Gucci on social media on Facebook, Twitter and Instagram. Use the hashtag #IntheNameofGucci.

Image Credit: Courtesy of Crown Archetype


More From This Author

Marina Kennedy Marina P. Kennedy writes articles and reviews for on performance venues in New York and New Jersey. She is the Editor in Chief of BWW's Food & Wine and the Senior New Jersey Editor. She also has a regular column in, "Fit Food Finds," which discusses healthy eating. Her interest in fitness, dance, and theatre stem from the many years she owned and operated a dance school, "Dance Unlimited" in New Jersey. She enjoys a very active journalism career and loves writing for