Alaïa Signs Beauty License

Alaïa Signs Beauty License

Azzedine Alaïa has signed a fragrance and cosmetics license with Beauté Prestige International reports WWD.

"Beauté Prestige International corresponds perfectly to the spirit of the Alaïa house," said the designer. "I am delighted to work with them in launching this new project. I have total confidence in Beauté Prestige International to accompany me in creating a perfume that interprets my work and my world."

Rémy Gomez, Beauté Prestige's chief executive officer, called Alaïa "a sculptor, a virtuoso of the cut; his dresses are a 'second skin.'"

About Azzedine Alaïa:

Tunisian-born Paris-based Alaïa has been creating seductive, curve-hugging clothes since he first opened his own Parisian atelier in the late Seventies. Alaïa's fashion education began at the École des Beaux-Arts in Tunisia, where after graduation, he started working as a dressmaker's assistant. In 1957, he moved to Paris and spent many years under the guidance of established fashion houses including Christian Dior, Guy Laroche, and Thierry Mugler.