7 For All Mankind and Jaunt Make Fashion a New Reality
7 For All Mankind, in collaboration with Jaunt and ELLE announce the release of Visions of California, a groundbreaking 3D virtual reality experience. This collaboration marks the first time a fashion brand has utilized virtual reality to share an imaginative narrative of their collectionaffording consumers a unique opportunity to fully immerse themselves into 7 For All Mankind's creative point of view. The silhouettes for spring and the brand's California-centric spirit can be seen through a 360-degree perspective. Visions of California is available, starting today, on Google Play for Google Cardboard and Android phones. Moreover, Visions of California will be coming soon to select iOS devices in the Apple App Store.
Virtual Reality is exploding and is more accessible than ever. The medium is the ideal vehicle for 7 For All Mankind to convey their spring brand story. Filmed in Paris against the backdrop of a French chateau, Visions of California engages the viewer in a sweeping experience, allowing the brand to connect them to a California state of mind, no matter where they are in the world. The Golden State fantasy takes consumers on a vivid journey while simultaneously letting them appreciate the key shapes, fit, and wearability of the 7 For All Mankind spring collection.
"7 For All Mankind has always been a pioneer in the fashion industry," said Barry Miguel, President of 7 For All Mankind. "We were first to market in the premium denim category, leaders in debuting technologically advanced fabrics and fit solutions, and now, a trailblazer for creating such a breakthrough method for how our customers experience our product."
Jaunt, the company pioneering cinematic virtual reality, captured Visions of California with their proprietary 360 degree, stereoscopic 3D cameras and advanced 3D sound-field microphones, that gives viewers a convincing, high-quality sense of "presence." In addition, ELLE, the first fashion brand to collaborate with Jaunt in 2014, teamed up with 7 For All Mankind to bring Visions of California to life and will promote the content across their digital platforms.
"Visions of California is a perfect example of how brands and content creators can come together to reach their audiences in engaging new ways, and this film showcases just how powerful storytelling in VR can be," said Jens Christensen, CEO of Jaunt.
"ELLE's collaboration with 7 For All Mankind and Jaunt on this VR project exemplifies the innovative ways we build out creative concepts and content with our partners," said SVP & Publisher of ELLE, Kevin O'Malley. "It also reflects the growing convergence of media, fashion, and technology."
Custom Pop Up VR viewers, designed by DODOcase, will be sent to a select number of ELLE subscribers and 7 For All Mankind customers. Fans of the denim brand will also have the chance to view the VR experience in person and get the limited edition viewer at 7 For All Mankind boutiques in the following locations: Santa Monica, San Diego, Aventura, and San Francisco in California, and at the SoHo store in New York.
To download, visit: www.7forallmankind.com/experience
About 7 For All Mankind
7 For All Mankind, a division of VF Contemporary Brands, Inc., is the world's premiere brand of denim-lifestyle products. Founded in 2000, the Los Angeles based premium denim brand quickly earned critical acclaim due to its innovations in fit, fabric and finish. The 7 For All Mankind brand offers denim, sportswear and accessories collections for men, women and kids. Products are sold in freestanding 7 For All Mankind stores, on-line at www.7ForAllMankind.com, and in luxury department and specialty stores in over 80 countries worldwide. VF Contemporary Brands, Inc., is a wholly-owned subsidiary of VF Corporation. For more information about VF, please visit their website: www.vfc.com. For more information about the 7 For All Mankind brand, please visit: www.7ForAllMankind.com
Jaunt is developing the hardware, software, tools, and applications to enable cinematic VR and put the power of virtual reality in the hands of today's best content creators. Jaunt's algorithms for complex computational photography allow content producers to create incredible immersive 360 degree, stereoscopic 3-D, cinematic VR experiences using existing production software. The company's investors include Highland Capital Partners, Google Ventures, Redpoint Ventures, Peter Gotcher, Blake Krikorian, and British Sky Broadcasting (corporate.sky.com). Experience more at www.jauntvr.com, or follow Jaunt on Twitter and Instagram (@jauntvr), or Facebook (facebook.com/jauntvr).
ELLE is the No. 1 fashion magazine brand in the world, with 46 editions, 34 websites, and more than 200 supplements worldwide. The ELLE U.S. brand reaches over 26 million influential readers, users, fans and followers across all platforms and inspires women to explore, cultivate and celebrate their personal style in all aspects of their lives. For more information visit ELLE.com, or follow ELLE on Twitter (@ELLEmagazine), Facebook (facebook.com/ELLEmagazine), Google+ (plus.google.com/+ELLE), Instagram (@ELLEUSA), Pinterest (pinterest.com/ELLE), or Tumblr (ELLE.tumblr.com).