VIDEO: Vittorio J Creates Sexy Kickstarter Video with Marilyn Monroe, John F. Kennedy and Neckties
Below preview Vittorio J's just-released Kickstarter campaign video that imagines Marilyn Monroe and President John F. Kennedy in a provocative bedroom scene, with flavors of "50 Shades of Grey". The screening of the controversial segment will take place at the site of Monroe's legendary appearance in 'The Seven Year Itch' today, June 5 at 2 p.m. (in front of 590 Lexington Avenue, between 51st and 52nd Streets). The creative team behind the project will discuss the Kickstarter campaign and development of the video, which features the Monroe doppelganger suggestively tied to a bed.
Organizers and supporters of the Kickstarter campaign & video, including: Jesse Chao, CEO of New York design house Vittorio J, maker of ties worn by celebrities, royalty & U.S Presidents; Jamal Landlord, Creative Director, Vittorio J; Michael William-Paul, celebrity photographer & founder of MWP Studios, Executive Director, World Fashion Forum; Alissa Bourne, actress & model who portrayed Marilyn Monroe in the featured video; and Victor Cipolla, Sr. Vice President, Creative Strategy & Development, Evil Genius Public Relations.
During filming and premiere publicity for The Seven Year Itch, Marilyn Monroe stood atop a NYC subway grate wearing a pleated white dress designed by the legendary William Travilla. A rush of air from a passing subway train below kicked up the dress and launched both the garment and its wearer to super-stardom. More than 50 years after her death, the glamour, style and mystique of this Hollywood legend continue to dominate American popular culture.
In tribute to the film icon, Vittorio J, a niche designer of ultra-premium neckties worn by President Obama, Prince William, Magic Johnson, Russell Simmons, Brian Williams and others, has commissioned a video that imagines Marilyn Monroe and John F. Kennedy in a provocative bedroom scene. Influenced by racy best-seller '50 Shades of Grey', the controversial video is centerpiece to a one-of-a-kind Kickstarter campaign, a bold experiment in crowdfunding as a promotional platform for the upscale men's brand.
Vittorio J has brought together personalities and organizations from the worlds of fashion, film and the arts to shake up our expectations of marketing and commerce, explore the edges of historical imagination, and test the reach of social media and other forms of modern mass communication.
Vittorio J is a New York City men's fashion designer, specializing in ultra-luxury neckties and accessories. The company's strictly limited-edition ties are created individually by master craftsmen in Naples, Italy using the finest silks and Old World tailoring. Vittorio J's ties have been worn by some of the recognized and influential men of our time, including President Barack Obama, former President Bill Clinton, Prince William of England, Magic Johnson, Russell Simmons, Brian Williams and many more.