Tiffany & Co. Opens New Flagship on the Champs-Elysees

Tiffany & Co. Opens New Flagship on the Champs-Elysees

Tiffany & Co. opened a new flagship on the famed Champs-Élysées. The new store is three floors and almost 11,000-square-feet, all to showcase Tiffany's fine jewelry, fashion jewelry, accessories and more.

"The story of this store is New York Art Deco meets Parisian chic," said Marc Jacheet, managing director for France and Benelux at Tiffany & Co. A big feature of the store is in the center of the staircase is a curving chandelier made of 1,837 glass rods - the year of the company's founding date - that is reminiscent of a flapper's skirt.

The new flagship is meant to solidify the store's European presence. "Of course we have strong ambitions and the Champs-Élysées must be and will be one of our key stores," Jacheet told WWD. "Europe still has important growth potential for us, also in terms of openings."

About Tiffany & Co.

Tiffany & Company (known colloquially as Tiffany or Tiffany's) is an American multinational luxury jewelry and specialty retailer, having headquarters in New York City, United States. Tiffany sells jewelry, sterling silver, china, crystal, stationery, fragrances, personal accessories, as well as some leather goods. Many of these goods are sold at Tiffany stores, as well as through direct-mail and corporate merchandising. Tiffany is renowned for its luxury goods and is particularly known for its diamond jewelry. Tiffany markets itself as an arbiter of taste and style.

Founded by Charles Lewis Tiffany and John B. Young in New York City in 1837 as a "stationery and fancy goods emporium", the store initially sold a wide variety of stationery items, and operated as "Tiffany, Young and Ellis" in Lower Manhattan. The name was shortened to Tiffany & Company in 1853 when Charles Tiffany took control and established the firm's emphasis on jewelry. Tiffany & Company has since opened stores in major cities all over the world. Unlike other stores at the time in the 1830s, Tiffany clearly marked the prices on its goods to forestall any haggling over prices. In addition, against the social norm at the time, Tiffany only accepted cash payments, and did not accept payments on credit

Photo By Courtesy of Tiffany & Co.