Second Time Around Names New President and CEO
Second Time Around (STA), a leading upscale consignment retailer of high-end apparel, accessories, and footwear, announced the appointment of Kristin Kohler Burrows as president and CEO by its Board of Directors. As CEO, Burrows will oversee store operations, ecommerce development, merchandising, marketing, sales, finance, real estate site development, and human resources for the Boston-based designer consignment shop. Her top priority is to drive growth through accelerating new store expansion, building out ecommerce capabilities, and creating a differentiated brand platform.
"We are confident that Kristin's experience, leadership, and vision will take our business to the next level," said Gary Furst, chair of STA's Board of Directors. "Second Time Around is a thriving luxury fashion retailer with a foundation in place for long-term growth. Kristin's strong track record in multichannel retail concepts will allow her to build on our success and create a compelling and consistent experience for our customers. We're thrilled to welcome Kristin to the team."
With over 20 years of experience in the consumer product industry, Burrows has consistently and successfully unlocked brand value to deliver business results, launching disruptive product initiatives and focusing on ecommerce and digital platforms. Before joining STA, she was president at G.H. Bass & Co., where she developed a five year plan to reposition the brand from "outlet only" to multi-channel in order to achieve long-term material and sustainable growth. She has led organizations across the fashion and athletic industries such as Keds, Fila, and Converse through turnarounds, transitions, and revitalizations.
"I'm honored to join Second Time Around as CEO and be part of everything that lies ahead," said Burrows. "The upscale consignment industry is huge, yet very fragmented, creating an incredible opportunity for STA to leverage its established brand and great retail locations to grow market share. I envision STA becoming the nation's largest and most successful destination for pre-owned curated apparel, accessories, and footwear."
Burrows earned a Master of Business Administration from Harvard Business School, a Master of Science in marketing communications from Boston University, and a Bachelor of Arts in political science from the University of Vermont.
About Second Time Around
Second Time Around is an upscale consignment retailer that carries finely curated new and almost-new designer apparel, accessories, and footwear. Since opening in 1973, the budget-friendly fashion empire has grown to include 40+ stores in some of the country's best shopping districts. Second Time Around is committed to making the consignment and shopping experience as special and unique as possible. Second Time Around boasts a consigner base of more than 50,000 active consignors, while nurturing relationships with both loyal customers and dedicated employees. For more information, or to find a store near you visit www.secondtimearound.net.