BANK Partners With Music Star Tulisa
UK music superstar and "X-Factor" judge Tulisa is set to launch her debut fashion line, available exclusively at BANK Fashion stores and online at bankfashion.co.uk.
Fun and sexy, TFB by Tulisa is full of attitude, featuring colourful statement fabrics, edgy detailing and luxe materials. The collaboration collection is the end result of several months of work between Tulisa herself and her personal stylistGemma Sheppard.
Since joining "The X-Factor", Tulisa's style has become a hot topic, driving the new designer to take a more active interest in the world of fashion. "In the past I wasn't that interested in fashion, but being on 'The X-Factor' has made me become much more aware of own my personal style," says Tulisa. "To me, fashion is about having fun and experimenting and wearing what makes you feel good. Girls often ask me where I get my clothes so I thought I'd create my own collection, something that's fun, feminine, full of attitude and that reflects my personality."
A full advertising campaign featuring Tulisa will appear on OOH and billboard sites throughout the UK.
The range will be available exclusively at BANK Fashion from mid-October.