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DL1961 Premium Denim Launches Denim Digital Doctor at Nordstrom DL1961 Premium Denim Launches Denim Digital Doctor at Nordstrom
by BWW News Desk - December 18, 2014

DL1961 Premium Denim, a leading denim brand best known for their technologically advanced fibers that patented XFIT LYCRA, announced a revolutionary retail initiative exclusively with the country's largest retailer, Nordstrom on Michigan Avenue. Designed to enhance the retail shopping experience, DL... (more...)
DL1961 Premium Denim Debuts Kids Collection DL1961 Premium Denim Debuts Kids Collection
by BWW News Desk - August 29, 2014

DL1961 Premium Denim launched their newest product line, ACTIVEX, a performance denim collection for kids. ACTIVEX is a natural progression for the brand, translating DL1961's brand DNA into a collection that is stylish and functional for boys and girls. From running, jumping or tumbling to playing ... (more...)
DL1961 Premium Denim Debuts Fall/Winter 2014 Campaign DL1961 Premium Denim Debuts Fall/Winter 2014 Campaign
by BWW News Desk - August 05, 2014

DL1961 Premium Denim unveiled its Fall/Winter 2014 campaign, which was shot against a denim backdrop by fashion photographer Sharif Hamza, and styled by Tom Van Dorpe. The campaign features models Tess Hellfeuer and Mathias Lauridsen, and highlights fresh, modern looks of head-to-toe denim. From dar... (more...)
DL1961 Premium Denim Debuts Spring Campaign DL1961 Premium Denim Debuts Spring Campaign
by BWW News Desk - February 03, 2014

DL1961 Premium Denim released its Spring/Summer 2014 marketing campaign. Shot on the beaches surrounding New York City by fashion photographer, Boo George, the campaign, featuring models Josephine Skriver and Roch Barbot, highlights the easy, light summer feel the Spring/Summer collection encompasse... (more...)