Perry Ellis International Inks Deal with Men's Footwear Farah Brands
Perry Ellis International, Inc. announced that it has entered into license agreements with 33 Joints for men's footwear under the Farah Vintage and Farah Classic trademarks.
Farah Vintage is a contemporary lifestyle brand, distributed in luxury department stores, young fashion chains, in specialty stores and online primarily in the UK and Ireland, aimed at the millennial consumer. Farah Classic on the other hand, provides a full sportswear collection targeted at department stores and is aimed at the more traditional British consumer.
"We are delighted to enter into this relationship with 33 Joints for the Farah brand and look forward to the opportunity to expand into the footwear category with our customer," commented Oscar Feldenkreis, President and COO of Perry Ellis International.
"We are extremely excited to sign the license for Farah Vintage, one of the fastest growing men's fashion brands in the UK and Europe, and Farah Classic, a brand with one of the most loyal consumer groups. We look forward to designing and producing inspiring but commercial footwear that will be the category killer for hybrid casual footwear," said Antony Nathan, Managing Director of 33 Joints.
In line with the main clothing collections, the Farah Vintage collection will target men 18 through 35, while the Farah Classic collection will target men 45 plus. The new lines launch in better department stores in Europe for Fall 2015.
About Perry Ellis International
Perry Ellis International, Inc. is a leading designer, distributor and licensor of a broad line of high quality men's and women's apparel, accessories and fragrances. The Company's collection of dress and casual shirts, golf sportswear, sweaters, dress pants, casual pants and shorts, jeans wear, active wear, dresses and men's and women's swimwear is available through all major levels of retail distribution. The Company, through its wholly owned subsidiaries, owns a portfolio of nationally and internationally recognized brands, including: Perry Ellis, Jantzen, Laundry by Shelli Segal, C&C California, Rafaella, Cubavera, Ben Hogan, Savane, Original Penguin by Munsingwear, Grand Slam, John Henry, Manhattan, Axist, and Farah. The Company enhances its roster of brands by licensing trademarks from third parties, including: Nike and Jag for swimwear, and Callaway, PGA TOUR, and Jack Nicklaus for golf apparel. Additional information on the Company is available at http://www.pery.com.
About 33 Joints
33 Joints Ld is one of the leading young fashion footwear distribution companies in the UK and Europe, with a brand portfolio that includes Original Penguin, Blowfish Malibu and Firetrap. 33 Joints Ltd is a partnership company of Samsung C&T UK Ltd.