Maison Lancome Has Announced Alma Jodorowsky as New Brand Ambassadress
Alma Jodorowsky is a typically Parisian paradox. A charming and unexpected blend of traits that wouldn't go hand in hand so naturally anywhere else. Reserved at first glance, doubtless from a desire to remain discreet, but also so as not to impose herself, an expression of gentleness. And then a laugh generous, warm, light-hearted, deeply sincere. A way of keeping her distance, but not without generosity and openness towards others, quite the opposite. A type of nonchalance, too, but combined with an immediate presence. Style!
Style, another very Parisian word... Something ineffable, an unwitting sensuality that makes it all the more radiant, a confident approach that gets right to the point, hazel eyes that look frankly at people and things. And skin worthy of the big screen, made for the light, for color, for a smile; radiant skin with a lively warmth. Lancome skin. A gentle strength that lingers in the memory. Beauty like a gift that makes her modest. Youth like an inheritance from the periods in which she would have liked to live. And then, most importantly, charm: unsullied, seducing without seeking to please, but rather quite simply giving free rein to her personality. Alma Jodorowsky is a paradox, the sign of those who are free. A beautiful paradox, fascinating and unforgettable in equal measure.
But Alma Jodorowsky is above all an artist, a bit rock, a bit Bohemian, quite mysterious, always curious. With a grandfather who is a director, writer and comic book writer, Alejandro Jodorowsky, a brilliant all-rounder who has left his mark on each of the fields to which he has brought his love of experimentation and insubordination, a father, Brontis Jodorowsky, a film and stage actor with a brilliant career, and uncles who are also performers, Alma Jodorowsky grew up in one of the most fascinating artistic families there is, a cosmopolitan and eclectic clan whose sole rule of behaviour seems to be to regard the world with a tenderly impertinent eye. Freedom at all times, the freedom to do things your own way and create and build a story that belongs to you alone.
An actress, but also a musician and an occasional model for prestigious fashion houses, Alma is the embodiment of a gourmand and curious Parisian spirit, capable of applying herself with the same passion and the same light-hearted seriousness to different domains to put her unique stamp on them. After first appearing on screen at the age of 15, this young lady studied drama in Paris and New York, returning to the cinema in 2011 in the troubling Eyes find eyes by Jean-Manuel Fernandez and Sean Price Williams. After trying her hand at comedy, the actress once again found herself in the classroom, among the high school students of Abdellatif Kechiche's La vie d'Adele alongside Lea Seydoux and Adele Exarchopoulos, before flying off to London where she played the leading role in Chris Foggin's Kids in love,a homage to young people by young people, in the company of Cara Delevingne and Will Poulter. A multi-talented artist, Alma Jodorowsky also founded the Burning Peacocks with David Baudart, a group with rock and folk influences and dreamy melodies to which she lends her delicately sensual voice.
"It is very surprising and very touching to become one of the faces of a house like Lancome, which for me is a part of French culture in itself; I have always known it since I was a little girl. It is all the more moving when I think of all those women who have embodied it before me and embody it today. Women whom I admire, who inspire me. I see it as a huge pleasure, as well as a responsibility to play a part in writing new pages in a story that for a long time now has touched millions of women around the world," confidesthe new Ambassadress for the house with the rose, which is getting ready to celebrate its 80th birthday. "Alma Jodorowsky represents the young Parisian woman in all her beauty, freshness and modernity. A very personal way of reinterpreting the idea of elegance, without extravagance, through a style detail or an attitude that turns the look into something simply unique," explains Francoise Lehmann, General Manager of Lancome International. "She has an intrinsic, natural attitude that is totally devoid of arrogance, a calm strength that most likely comes from a way of approaching life confidently and with great curiosity. An intelligence about life and people."
Alma Jodorowsky can be discovered in a first campaign for Lancome at the end of the year, shot by Mert Alas and Marcus Piggott wearing the "Happy Holidays" make-up collection.
Lancome, French excellence
Founded in 1935 by the visionary pioneer Armand Petitjean, Lancome immediately performed in selling perfume, beauty care and make-up to an international clientele. Today, the brand is present in 130 countries, with 20,000 beauty advisers in as many points of sale relaying a message of French excellence, with great services and iconic products (Tresor, La vie est belle, L'Absolu Rouge, Hypnose mascara, Teint Idole, Advanced Genifique, Visionnaire, Absolu L'Extrait, etc.). Lancome affirms that happiness is the most attractive beauty and offers every woman the possibility to enhance her beauty and femininity, whatever her age and whatever her skin color, by giving her the best of science with major innovations. The luxury cosmetics house is represented by inspired - and inspiring - ambassadresses (Julia Roberts, Kate Winslet, Penelope Cruz, Lupita Nyong'o, Lily Collins, Daria Werbowy and now Alma Jodorowsky). Day after day, Lancome's ambition is that every woman who comes to Lancome to be more beautiful leaves happier.