MICHELE Watches Celebrates The Akola Project Founder And President With 'My MICHELE Moment'

In Honor of her work as founder and president of the Akola Project, MICHELE watches celebrated Brittany Merrill Underwood as the next "My MICHELE Moment" recipient. Following a trip to Uganda in 2004, Brittany founded the Akola Project, a non-profit and social business offering jewelry and accessories handmade by women in order to uplift their families out of poverty. The Akola Project empowers and transforms the lives of women in Uganda through vocational skills training, education programs, dependable employment, support groups and leadership development, helping them to create long-term sustainability in their communities.

The vision of the organization is to create a global accessories brand that is made by and fully benefits marginalized women, and 100% of sales revenues are returned to the women and Akola project initiatives. Learn more at akolaproject.org.

Reflecting our desire to celebrate extraordinary women, MICHELE is gifting a watch to women who have accomplished exceptional milestones, in Honor of their achievements. With the "My MICHELE Moment' campaign, recipients will be able to choose from several different watches and straps in order to make the timepiece distinctly their own. Look for photos of the winners by using the hashtag #MyMICHELEMoment.

ABOUT THE BRAND:
Showcasing hand-set diamond cases,Swissmovements and mother-of-pearl dials, the MICHELE design philosophy blends timeless elegance with contemporary fashion. Renowned for interchangeable straps, MICHELE features materials sourced from around the world. Inspired by extraordinary women, MICHELE watches bring a touch of luxury to every day.



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