TCL Debuts MoVo with Google TV; Partners on Marvel's 'Iron Man 3'
Today at the 2013 Consumer Electronics Show, TCL, the largest television manufacturer in China and seventh biggest mobile device maker in the world, debuted a wide range of products for U.S. consumers including TCL MoVo with Google TV, a new technology that automatically recognizes individual family members and tailors the viewing experience to their preferences. The company also announced that TCL products, including the HD China Star 3D TV, will be featured in the upcoming film, Marvel's "Iron Man 3."
"TCL is poised and ready to show U.S. consumers the most advanced technologies we are bringing to millions of other homes around the world," saidDongsheng Li , chairman of TCL Corporation. "Now that we've established ourselves through online sales with leading U.S. retailers like Amazon, Best-Buy and Costco, we're focused on increasing our in-store presence and kicking off a new global marketing campaign. The partnership with Marvel Studios on Marvel's "Iron Man 3" is one example of how we'll share our products with U.S. consumers in 2013."
Powered by the award-winning Marvell ARMADA 1500 series system-on-chip platform, TCL is among the first to offer both a Smart TV and set-top box with the latest Google TV platform. MoVo incorporates Google TV's advances, including Voice Search and PrimeTime, an application that will search over 100,000 movies and television episodes across multiple video services including Google Play. With TCL's Personal Box Office (PBO) technology, family members just need to press the power button and personally-tailored, commercial-free content streams from the MoVo set.
"By leveraging Marvell's award-winning technology and the most current Google TV platform, TCL will deliver innovative Smart TV solutions on a global scale that incorporate voice recognition, advanced multimedia search and discovery, and the very best Marvell has to offer in video, sound and connectivity, all at an affordable price. Our work with TCL and Google delivers game-changing entertainment experiences for consumers around the world that will drive the Smart TV market forward at a rapid pace," said Weili Dai , Co-Founder of Marvell. "Marvell is very proud to see our innovation, commitment, and hard work with Google and our partner companies lead to the milestone of TCL's new Smart TV product with the most current Google TV platform. Google and Marvell share a passion for improving the way the world enjoys entertainment, and we are thrilled to see companies such as TCL, and many others to follow, leverage this opportunity to the fullest in their newest TVs and devices."