CBN Campus Media Goes Back to School with Blue Bite Partnership
LOS ANGELES, July 31, 2013 /PRNewswire-iReach/ Today, CBN Campus Media, the leading provider of media and marketing on college campuses, announced that the company will be partnering with Blue Bite, the Mobile Standard in Out-of-Home, to install multimedia advertising on 75 college campuses across the United States. This collaboration will extend target-based advertising on campuses into a new realm of mobile interaction for students.
Utilizing Blue Bite's proprietary mTAG, students can interact directly with static and digital media on college campuses via NFC, QR, Geofencing and SMS using their mobile phones and tablets. Upon tapping or scanning the mTAG, users will be directed to content and campaigns relevant to college students, including campus-specific information and announcements as well as marketing campaigns. Additionally, geo-fencing, a virtual mobile-targeting zone, will allow advertisers and content providers to target their audience and display user-specific campaigns based on the preferences of that student.
"The student demographic has been an important target for marketers and brands, however, it has been challenging from an execution standpoint due to the fragmentation and differences across the campuses," said Michael Doucet, VP at ZenithOptimedia. "The layer of mobile to marry and enhance traditional formats adds continuity to the campaigns and no longer leaves advertisers to solely broadcast the message to students; they are now enabled to have a conversation with them."
Through CBN Campus Media's expansion into multimedia marketing in over 900 locations on college campuses, advertisers will have exclusive and direct access to their target market, while providing students with valuable offers, content and information specific to their interests and the college demographic. These multimedia advertisements will be located in dorms, student unions, cafeterias and other highly populated locations on campuses to achieve maximum impact.
"We are very excited about our partnership with CBN Campus Media and support the forward-thinking extension of their network into mobile," said Mikhail Damiani, CEO and Co-founder of Blue Bite. "Students, a demographic particularly reliant upon mobile devices, are the perfect audience for multimedia messaging and communication."
"We at CBN are equally excited about working with Blue Bite. We have searched long and hard for the perfect partner and we believe we have that in Blue Bite," said Jeff Jenkins, CEO of CBN Campus Media. "They are an industry leader in the integration of Out-of-Home and mobile, and this partnership further solidifies our position as the premier integrated college campus media and marketing company."
About CBN Campus Media
CBN Campus Media is the nation's leading provider of high quality, integrated Media and Marketing services directed at College and University Students. CBN provides a mix of media assets, including Out-of-Home advertising, Mobile Geo-Targeting and Print Advertising Placement. To learn more about Campus Media and their unique methods, please visit www.cbncampusmedia.com.
About Blue Bite
Blue Bite is a leading mobile-marketing solutions provider utilizing a targeted, location-based approach to reach captive audiences on their personal mobile devices. Blue Bite has partnered with many of the leading Out-of-Home Companies in the U.S. and prides itself on creating an interactive two-way engagement by enabling consumers to connect with digital and traditional media via their mobile phone. For more information, please visit www.bluebite.com and follow the latest updates and developments on Facebook and Twitter.
Media Contact: Jeff Jenkins, CBN Campus Media, 714-229-0600, firstname.lastname@example.org
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SOURCE CBN Campus Media