Seiko Introduces XNY: A Fusion of Fashion and Culture

Seiko Corporation of America announced the launch of its newest watch brand, XNY™.  Influenced by a fusion of what both fashion and cultural independence represent, XNY watches reflect the youthful energy, artistic diversity and powerful strength of New York City.  Featuring thoughtfully designed styles at affordable prices, XNY offers unique watches ideal for the fashion-focused consumer.

The XNY brand is driven by current and emerging trends in youth culture that find their influences in music, arts, fashion and design.  XNY watches are modern, urban, rugged and durable, designed for the active lifestyle.  XNY represents a fine balance between style and functionality for the consumer who desires to embrace their unique fashion sense with an accessory, especially a unique timepiece.

Inspired by the fast-paced, influential world of culture in New York City, the XNY brand features two categories within a powerful Fall 2012 collection of distinct, unique timepieces to enhance anyone's independent style.  One category, influenced by an 80's throwback street style with a current flair, features modern interpretations of classic watch styles with high contrast details as well as sleek minimalistic designs with strong presence. 

The second category features watches with a durable, rugged look.  Inspired by a combination of vintage, military, handmade and industrial styles, these watches are designed to be rough around The Edges and versatile with use of unique materials such as ripstop nylon and anodized aluminum, as well as bold colors that accent the watch's technical detail and functions.

XNY was created by Seiko Corporation of America and is introduced exclusively at Macy's nationwide starting in Fall 2012 with prices ranging from $120 - $220 USD.

About Seiko Corporation of America.
Seiko Corporation of America is a wholly-owned subsidiary of Seiko Watch Corporation, which is headquartered in Tokyo, Japan. Seiko was founded in 1881, and is the only watch manufacturer with every watchmaking expertise including Mechanical, Quartz, Kinetic, Spring Drive, Solar and GPS Solar.  For more information on Seiko, visit www.seikousa.com.



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