Footaction and J. Cole Created Contest 'Own the Stage'

Footaction and J. Cole Created Contest 'Own the Stage'

Footaction, the athletic-inspired retailer, and Grammy-nominated music artist J. Cole, joined together to create "Own the Stage," a one-of-a-kind design contest specifically for the music-inspired members of Footaction's loyalty program, the Star Club.  Members of the customer base were encouraged to design a custom t-shirt that J. Cole wore during his exclusive performance for Footaction's Star Club members, musicians and tastemakers.

Three first prize winners, Akinola Daramola (Woonsocket, R.I.), AaRon Williams (Pomona, Calif.), and Alex Romero (Edison, N.J.) received roundtrip airfare for two to Los Angeles, two-night hotel accommodations, an official meet-and-greet with J. Cole and spending money.  In addition to the first prize components, the lucky Grand Prize winner, Damian Bradley, from Riverdale, Ga., received $5,000 and bragging rights that J. Cole took the stage in his custom t-shirt design.  The customized winning t-shirt design is available at all Footaction stores nationwide.

"We are thrilled to provide our Star Club members with the unique opportunity to be creative and share their individual style with others," said Lauren Bristow, vice president brand marketing, Footaction. "J. Cole is a talented artist whose fashion sense and unique styles inspire many of our customers.  We are excited to bring all these elements together for our premiere and loyal customers." 

Rapper and record producer J. Cole was the first artist signed to Jay-Z's label Roc Nation.  "Cole World: The Sideline Story," his 2011 album, reached number one on the US Billboard 200Top R&B Albums and Top Rap Albums charts.  Cole, who began writing his own lyrics at age 15, was nominated for Best New Artist at the 54th Grammy Awards.

The Footaction Star Club, a rewards program dedicated to loyal Footaction customers, provides members exclusive offers, product and promotional information and access to private and exclusive events.  Additionally, Star Club-only articles and interviews are available online to meet the interests of the customer base.  To join the Star Club and receive $10 off your next purchase of $50 or more, visit