IBM Simplifies Big Data and Cloud Computing Adoption with New PureSystems Offerings

IBM Simplifies Big Data and Cloud Computing Adoption with New PureSystems Offerings

Making it easier for organizations to quickly adopt and deploy big data and cloud computing solutions, IBM (NYSE: IBM) today announced major advances to its PureSystems family of expert integrated systems.

Now, organizations challenged by limited IT skills and resources can quickly comb through massive volumes of data and uncover critical trends that can dramatically impact their business. The new PureSystems models also help to remove the complexity of developing cloud-based services by making it easier to provision, deploy and manage a secure cloud environment. Together, these moves by IBM further extend its leadership in big data and next generation computing environments such as cloud computing, while opening up new opportunities within growth markets and with organizations such as managed service providers (MSPs).

Across all industries and geographies, organizations of various sizes are being challenged to find simpler and faster ways to analyze massive amounts of data and better meet client needs. According to IDC, the market for big data technology and services will reach $16.9 billion by 2015, up from $3.2 billion in 2010. 1 At the same time, an IBM study found that almost three-fourths of leaders surveyed indicated their companies had piloted, adopted or substantially implemented cloud in their organizations and 90 percent expect to have done so in three years. 2 While the demand is high, many organizations do not have the resources or skills to embrace it.

Today's news includes PureData System for Analytics to capitalize on big data opportunities; a smaller PureApplication System to accelerate cloud deployments for a broader range of organizations; PureApplication System on POWER7+ to ease management of transaction and analytics applications in the cloud; additional options for MSPs across the PureSystems family including flexible financing options and specificMSP Editions to support new services models; and SmartCloud Desktop Infrastructure to ease management of virtual desktop solutions.

New Systems Tuned for Big Data

The new IBM PureData System for Analytics, powered by Netezza technology, features 50 percent greater data capacity per rack 3 and is able to crunch data 3x faster 4, making this system a top performer, while also addressing the challenges of big data. The IBM PureData System for Analytics is designed to assist organizations with managing more data while maintaining efficiency in the data center a major concern for clients of all sizes.

With IBM PureData System for Analytics, physicians can analyze patient information faster and retailers can better gain insight into customer behavior. The New York Stock Exchange (NYSE) relies on PureData System for Analytics to handle an enormous volume of data in its trading systems and identify and investigate trading anomalies faster and easier.

"NYSE needs to store and analyze seven years of historical data and be able to search through approximately one terabyte of data per day, which amounts to hundreds in total," said Emile Werr, head of product development, NYSE Big Data Group and global head of Enterprise Data Architecture and Identity Access Management for NYSE Euronext. "The PureData System for Analytics powered by Netezza system provides the scalability, simplicity and performance critical in being able to analyze our big data to deliver results eight hours faster than on the previous solution, which in our world is a game changer when you look at the impact on businesses every second that passes."

The Nielsen Company, leading global information and measurement company, provides clients with a comprehensive understanding of consumers and their behavior leveraging Netezza technology to deliver complex analytic capabilities.

"Recently, Nielsen tested two major competitors with their latest products to tackle our highly complex analytic workload," said John Naduvathusseril, chief data architect, the Nielsen Company. "Both vendors did not match up on consistent performance, simplicity, data refresh speed and overall performance of our reporting needs. Other vendors require customization, which we cannot sustain and they still did not deliver the kind of performance as the PureData System for Analytics."

The IBM PureData System for Analytics is powered by Netezza technology. It is a strategic part of the IBM Big Data Platform, an integrated architecture that is intended to help organizations achieve Smarter Analytics by leveraging workload optimized systems that work together to tackle advanced analytics.

To help clients assess their big data competency, visit: www.unlockingbigdata.com.