RESTAURANT STARTUP on CNBC - Tuesday, July 8, 2014

RESTAURANT STARTUP on CNBC - Tuesday, July 8, 2014

The series premiere of CNBC's "Restaurant Startup" will air on July 8th at 10PM ET/PT. The season consists of 8 one-hour episodes.

Tuesday, 7/8/2014



Episode 101 - Exotic Eats, U.S. Currency

In the premiere episode, two giants of the food world, restaurateurs and investors Joe Bastianich and Tim Love, want to get into the ethnic comfort food market, which is rising in popularity. After considering dozens of ideas, they take two impassioned pitches and decide whether or not to invest in one of these concepts: Kraken Congee, three line cooks from Seattle, who take the humble rice porridge called congee, popular all over Asia, and adapt it to American tastes; and Ramy's Falafel Fusion, started by a businessman from Portland, Oregon who, along with a chef and a promoter, wants to turn his twist on the falafel into a nationwide craze, dumping the chickpea in favor of the healthier fava bean. Will either team realize their culinary dream?

About Restaurant Startup:

"Restaurant Startup" is on a quest to discover, invest in and launch America's next great culinary concepts. Restaurateur and TV personality Joe Bastianich and chef and restaurant operator, Tim Love, vie against each other to invest their own money in food concepts they believe will make them millions. Each week, two teams pitch our investors, Bastianich and Love, for a shot at launching a temporary version of their great concept for a restaurant or a specialty food shop. The chosen team is given the keys to a working restaurant on Melrose Avenue in Los Angeles. They get 36 hours and $7,500 to put their dream to the test and launch a pop-up restaurant; come up with a branding campaign; and write a business plan. Under the watchful eye of Joe and Tim's culinary consultant, Waylynn Lucas, the aspiring food moguls open their doors, serve their food and test their concept on the public. At the end of the process, our two investors will decide whether or not they will put their own money on the line to make someone's dream come true and, hopefully, make big money for themselves.