EMC Announces Enhanced Greenplum Big Data Analytics Appliance

EMC Corporation today enhanced the industry's first appliance-based unified Big Data analytics offering, the EMC Greenplum Data Computing Appliance (DCA), with a redesign of its analytics-optimized, scalable systems that are used for statistical analysis, predictive modeling and machine learning. Exploding data volumes, new data types and ever-growing competitive challenges have led to radical changes in analytical technologies and a new approach to exploiting data. Decades-old legacy architectures for data management and analytics are inherently unfit for scaling today's Big Data volumes. The combination of burgeoning amounts of data, broad diversity in type and structure, and the need for complex mathematics to unlock value from data have overwhelmed traditional architectures and led to emergence of a new class of analytical platforms.

To address these priorities, the new EMC Greenplum Data Computing Appliance (DCA) Unified Analytics Platform (UAP) Edition analytics appliance enables analysis of both structured and unstructured data together within a single integrated appliance. The new DCA integrates Greenplum Databases for analytics-optimized SQL, Greenplum HD for Hadoop-based processing and Greenplum partner business intelligence, ETL, and analtyics applications within a single appliance. The integrated solution greatly expands the system's analtyics capabilities and solution flexibility at a fraction of the total cost of ownership of competitive "product portfolio" strategies from Oracle, IBM or Teradata.

Industry-Leading Price/Performance

The new DCA offers the power of a massively parallel processing (MPP) architecture, while delivering the fastest data-loading rate and the best price/performance ratio in the industrywithout the complexity and constraints of proprietary hardware. It delivers 70+ percent performance gains over the prior generation for data loading and scanning, and 100 percent performance increases for concurrent query workloads, maintaining Greenplum's standing as the industry's leading analytics performance for large, mixed workloads. Enterprises can grow their DCAs as their demand for processing capacity grows or as their analytics requirement evolves.<

EMC Storage Integration for High Availability

The Greenplum DCA provides increased system and data availability through simple integration with EMC's market-leading storage solutions. Integrating the DCA withEMCData Domain deduplication storage systems provides backup and recovery for Greenplum Database modules at rates up to 13 TB/hour, with services for wide-area replication for enhanced disaster recovery.

The new DCA provides both HDFS triple-redundant storage ondirect-attach devices, as well as integration with EMC Isilon Scale-out NAS toprovideHDFS storage that also provides data protection using snapshots,mirroring, backup, recovery and replication. Isilon also simplifies dataloading andpermits independent scaling of compute and storage resources. UsingData Domain and Isilon, EMC customers can leverage their existing expertise andinvestments to assure enterprise data protection as they move into big dataanalytics.EMC Corporation is a global leader in enabling businesses and service providers to transform their operations and deliver IT as a service. Fundamental to this transformation is cloud computing. Through innovative products and services, EMC accelerates the journey to cloud computing, helping IT departments to store, manage, protect and analyze their most valuable asset information in a more agile, trusted and cost-efficient way. Additional information about EMC can be found at www.EMC.com.

EMC, Data Domain, Greenplum, Greenplum Chorus, Greenplum Database and Isilon are registered trademarks or trademarks of EMC Corporation in the United States and other countries. All other trademarks used herein are the property of their respective owners.

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