The Broken Promises Coalition Wants Bridal Jewelry Industry to Change it's Focus
On September 18, 2012, following the launch of a new wedding registry that allows wedding guests to invest in a marrying couple's future, The Broken Promises Coalition released a statement urging the bridal jewelry industry to follow suit and focus on the future of a marrying couple.
According to Phyllis Furman, a new wedding gift registry was launched on Monday, September 10, 2012 through Betterment Gifts. "Couples, or others with Betterment accounts, set out their wish lists. But instead of listing gadgets or linen, they lay out their goals on their registry page, whether it be a down payment on a house or a vacation in Maine." Unlike other registries that deal with cash givesgifts, Betterment does not charge a fee. Furman continued, stating, "Users can customize their pages and can set up their wish lists in gift-sized portions, allowing gift givers to invest in a portion of their goal. So if a couple is saving for a house, a gift giver might buy them a coat of paint for $100."
"We see a lot of young people saying, 'We don't need a dinner set and fancy silver. We'd rather invest in a house,'" said Betterment CEO, Jon Stein, to the New York Daily News.
Broken Promises representative, Clay Darrohn, stated, "We think that this wedding registry is extremely unique and valuable. This investment strategy helps to shift the focus from wedding to marriage, with an emphasis on the lifetime commitment. We believe that all marrying couples are investing in a future with each other for the rest of their lives by taking their vows. The this is why we are urging retailers of bridal jewelry to disclose the fact that tungsten carbide wedding rings can shatter and are not indestructible as they are often advertised as being."
Broken Promises was formed in April of 2012 and is a dedicated group of consumers that are motivated when it comes to spreading details regarding the brittle nature of tungsten rings to brides and grooms to-be.