NBC News pioneered the morning news program when it launched TODAY in 1952 with Dave Garroway as host. The live broadcast provides the latest in domestic and international news, weather reports, and interviews with newsmakers from the worlds of politics, business, media, entertainment and sports.
After more than 48 years of the standard two-hour format, the third hour of TODAY was launched in October of 2000, followed by the fourth hour in September 2007, making TODAY the only four-hour national morning show broadcast.
After more than 48 years of the standard two-hour format, the third hour of TODAY was launched in October of 2000, followed by the fourth hour in September 2007, making TODAY the only four-hour national morning show broadcast.
TODAY SHOW Wins Key Demo For Seventh Straight Year
by Michael Major - December 29, 2022
TODAY posted its first quarterly win in the key demo since first quarter 2022. Versus the prior quarter, TODAY grew in the key demo and also posted the largest gains versus the competition in the key demo and total viewers. Additionally, TODAY narrowed the total viewer gap with GMA versus the prior ...
VIDEO: NBC's TODAY SHOW Hosts Parody REAL HOUSEWIVES Ahead of BravoCon
by Michael Major - October 17, 2022
Just ahead of Bravocon this past weekend, the anchors of NBC’s TODAY had Andy Cohen on TODAY and revealed to him their own take on the Real Housewives opening taglines. Savannah Guthrie and Hoda Kotb then moderated a panel with Andy Cohen at Bravocon. Watch the new video parody now!...
Natalie Morales to Join THE TALK as Permanent Co-Host
by Michael Major - October 04, 2021
Morales will join Amanda Kloots, Sheryl Underwood, Jerry O’Connell, and Akbar Gbajabiamila. CBS' Daytime Emmy Award-winning talk show THE TALK features a panel of well-known entertainment personalities discussing current events, Pop culture, contemporary issues, family, celebrity and trending ...
Natalie Morales Announces Departure from NBC News
by Michael Major - October 01, 2021
Original joining as a new anchor in 2002 at MSNBC, Morales was appointed as news reader on the TODAY Show in 2011. Since then, she had relocated to California to take on Access and west coast assignments from TODAY. She joined Dateline in 2020....
RATINGS: TODAY Is #1 In Total Viewers
by Kaitlin Milligan - March 11, 2020
TODAY was the number-one morning show outright for the week of Super Tuesday. Last week, TODAY topped “Good Morning America” in total viewers, A25-54 and A18-49. TODAY has now won 217 out of 219 weeks in the key demo. TODAY posted its biggest total viewer delivery since November (week of 11/11/1...
RATINGS: TODAY is Number One in Key Demo
by Kaitlin Milligan - March 03, 2020
TODAY was the number-one morning show last week topping “Good Morning America” in the key demo A25-54. The win marks 216 out of 218 weeks in first place. TODAY also grew 24k in the demo week over week. Additionally, TODAY narrowed the total viewer gap with GMA by 19% versus the same week last ye...
RATINGS: TODAY Is #1 For 54 Straight Months In Key Demo
by Kaitlin Milligan - February 25, 2020
NBC News' TODAY was the number-one morning show for the month of February, topping ABC's “Good Morning America” in the key A25-54 demo. TODAY has now won the key demo for 54 straight months (215 out of 217 weeks). TODAY also won in total viewers last Thursday....
RATINGS: TODAY Is #1 In Key Demo
by Kaitlin Milligan - February 19, 2020
TODAY was the number-one morning show last week topping “Good Morning America” in the key demo A25-54. The win marks 214 out of 216 weeks in first place. TODAY also won in total viewers Thursday. Season to date, TODAY ranks first among A25-54 and A18-49 viewers....
RATINGS: TODAY Is #1 In Key Demo, Posts 4-Week Highs
by Kaitlin Milligan - February 12, 2020
TODAY was the number-one morning show last week topping “Good Morning America” in the key demo A25-54. The win marks 213 out of 215 weeks in first place. TODAY also won in total viewers Monday and Wednesday. TODAY posted four-week highs in both total viewers and the key demo. Additionally, TODAY...
RATINGS: TODAY is #1 in Key Demo
by Kaitlin Milligan - February 04, 2020
TODAY was the number-one morning show last week topping “Good Morning America” in the key demo A25-54. The win marks 212 out of 214 weeks in first place. TODAY also grew in the demo week over week. Season to date, TODAY ranks first among A25-54 and A18-49 viewers....
RATINGS: TODAY Is #1 For 53 Straight Months In Key Demo
by Kaitlin Milligan - January 28, 2020
NBC News' TODAY was the number-one morning show for the month of January, topping ABC's “Good Morning America” in the key A25-54 demo. TODAY has now won the key demo for 53 straight months (211 out of 213 weeks)....
RATINGS: TODAY is #1 in Key Demo
by Kaitlin Milligan - January 15, 2020
TODAY was the number-one morning show last week topping “Good Morning America” in the key demo A25-54. The win marks 209 out of 211 weeks in first place. TODAY also won in total viewers Monday and Tuesday. Additionally, TODAY posted the biggest growth of the morning shows in the key demo week ov...
RATINGS: TODAY is #1 in Total Viewers
by Kaitlin Milligan - December 10, 2019
TODAY was the number-one morning show outright last week topping “Good Morning America” in total viewers, A25-54 and A18-49. The win marks TODAY's seventh total viewer victory for the year. TODAY has now won 204 out of 206 weeks in the key demo. Additionally, TODAY grew in total viewers versus t...
RATINGS: TODAY Wins November Sweep In Key Demo
by Kaitlin Milligan - December 04, 2019
NBC News' TODAY was the number-one morning show for the November 2019 sweep, topping ABC's “Good Morning America” in the key A25-54 demo. TODAY has now won the key demo for 18 consecutive sweeps. Since the July sweep, TODAY posted the most growth in the key demo, increasing its lead over GMA by ...
RATINGS: TODAY Is #1 For 51 Straight Months In Key Demo
by Kaitlin Milligan - November 26, 2019
NBC News' TODAY was the number-one morning show for the month of November, topping ABC's “Good Morning America” in the key A25-54 demo. TODAY has now won the key demo for 51 straight months (202 out of 204 weeks). TODAY posted its best A25-54 advantage over GMA in five months, since June 2019. A...
RATINGS: TODAY is #1 in Key Demo
by Kaitlin Milligan - November 19, 2019
TODAY was the number-one morning show last week topping “Good Morning America” in the key demo A25-54. The win marks 201 out of 203 weeks in first place. TODAY posted six-month highs in both total viewers and the key demo, delivering its largest audience since May and April. Additionally, TODAY ...
RATINGS: TODAY is Number One in Key Demo for 200 Weeks
by Kaitlin Milligan - November 12, 2019
TODAY was the number-one morning show last week topping “Good Morning America” in the key demo A25-54. The win marks 200 out of 202 weeks in first place. TODAY also won in total viewers Monday. TODAY posted five-month highs in total viewers, delivering its largest audience since May....
RATINGS: TODAY is Number One in Key Demo
by Kaitlin Milligan - November 06, 2019
TODAY was the number-one morning show last week topping “Good Morning America” in the key demo A25-54. The win marks 199 out of 201 weeks in first place. TODAY also won in total viewers Monday and Wednesday. TODAY posted five-month highs in both total viewers and the key demo, delivering its lar...
RATINGS: TODAY is Number One in Key Demo
by Kaitlin Milligan - October 09, 2019
TODAY was the number-one morning show last week topping “Good Morning America” in the key demo A25-54. The win marks 195 out of 197 weeks in first place, its highest delivery in nearly four months. TODAY also won in total viewers Wednesday. Week over week, TODAY grew its audience across the boar...
RATINGS: TODAY Is #1 For 49 Straight Months In Key Demo
by Kaitlin Milligan - October 02, 2019
NBC News' TODAY was the number-one morning show for the month of September, topping ABC's “Good Morning America” in the key A25-54 demo. TODAY has now won the key demo for 49 straight months (194 out of the 196 weeks). Additionally, TODAY posted the largest total viewer gains of the morning show...
RATINGS: TODAY Wins Total Viewers & Key Demo
by Kaitlin Milligan - September 11, 2019
TODAY was the number-one morning show outright last week topping “Good Morning America” in total viewers, A25-54 and A18-49 for the 13th time this season. TODAY's key demo win marks 191 out of 193 weeks in first place. TODAY also posted its largest total viewer audience since the week of May 27,...
RATINGS: TODAY is #1 in Key Demo
by Kaitlin Milligan - September 04, 2019
TODAY was the number-one morning show last week topping “Good Morning America” in the key demo A25-54. The win marks 190 out of 192 weeks in first place. TODAY also posted its largest total viewer audience since the week of June 10, an 11-week high. Season to date, TODAY is posting its closest t...
RATINGS: TODAY is Number One in Key Demo
by Kaitlin Milligan - August 14, 2019
TODAY was the number-one morning show last week topping “Good Morning America” in the key demo A25-54. The win marks 189 consecutive weeks in first place, TODAY's best demo streak in nearly seven years. No other morning news show has been number one in the demo for as long a streak....
RATINGS: TODAY is Number One in Key Demo
by Kaitlin Milligan - August 06, 2019
NBC News' TODAY was the number-one morning show last week and for the July sweep topping “Good Morning America” in the key demo A25-54. TODAY has now won the key demo for 188 consecutive weeks, its best streak in nearly seven years. No other morning news show has been number-one in the demo for ...
RATINGS: TODAY Is Number One For 47 Straight Months In Key Demo
by Kaitlin Milligan - July 30, 2019
NBC News' TODAY was the number-one morning show for the month of July, topping ABC's “Good Morning America” in the key A25-54 demo. TODAY has now won the key demo for 47 straight months (187 consecutive weeks), its best streak in nearly seven years. No other morning news show has been number one...
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