RATINGS: TODAY is Number One in Key Demo
By: Kaitlin Milligan
TODAY was the number-one morning show last week topping "Good Morning America" in the key demo A25-54. The win marks 199 out of 201 weeks in first place. TODAY also won in total viewers Monday and Wednesday. TODAY posted five-month highs in both total viewers and the key demo, delivering its largest audience since May.
TODAY HIGHLIGHTS:
| Program | P25-54 | P25-54 | P18-49 | P18-49 | P2+ |
| Rtg | Imps | Rtg | Imps | Imps | |
| TODAY | 1.05 | 1,269 | 0.70 | 913 | 3,835 |
| CBS THIS MORNING | 0.65 | 782 | 0.42 | 538 | 2,941 |
| GOOD MORNING AMERICA | 0.99 | 1,196 | 0.63 | 817 | 3,941 |
TODAY averaged 1.269 million A25-54 viewers, leading GMA by +73,000 (+6%) and CBS THIS MORNING by +487,000 (+62%)
- TODAY delivered its highest A25-54 audience since the week of 5/13/2019.
- Week-over-week, TODAY's demo viewership increased by +2% (+25,000).
TODAY averaged 913,000 A18-49 viewers, +96,000 (+12%) more than GMA and +375,000 (+70%) higher than CBS
- TODAY's A18-49 advantage over GMA increased by 50% compared to the same week last season.
TODAY averaged 3.835 million total viewers, topping CBS by +894,000 (+30%)
- This was TODAY's best total viewership since the week of 5/27/2019
- Week-over-week, TODAY increased its total viewer delivery by +12,000 (+0.3%)
SEASON-TO-DATE (9/23/2019-10/27/2019)
TODAY ranks #1 among both A25-54 and A18-49 viewers
In A18-49, TODAY's:
- Lead vs. GMA is 30% higher than the same point last season (+91,000 vs. +70,000 last season)
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