NBC News pioneered the morning news program when it launched TODAY in 1952 with Dave Garroway as host. The live broadcast provides the latest in domestic and international news, weather reports, and interviews with newsmakers from the worlds of politics, business, media, entertainment and sports.
After more than 48 years of the standard two-hour format, the third hour of TODAY was launched in October of 2000, followed by the fourth hour in September 2007, making TODAY the only four-hour national morning show broadcast.
After more than 48 years of the standard two-hour format, the third hour of TODAY was launched in October of 2000, followed by the fourth hour in September 2007, making TODAY the only four-hour national morning show broadcast.
RATINGS: TODAY is Number One in Key Demo
by Kaitlin Milligan - March 12, 2019
NBC News' TODAY was the number-one morning show last week topping ABC's “Good Morning America” in the key A25-54 demo, marking its biggest win over GMA in eight weeks. TODAY has now won the key demo for 167 straight weeks, delivering its best streak in over six years....
RATINGS: TODAY is Number One in Key Demo
by Kaitlin Milligan - March 05, 2019
TODAY was the number-one morning show last week topping “Good Morning America” in the key demo A25-54. The win marks 166 consecutive weeks in first place, TODAY's best demo streak in more than six years. TODAY also won in total viewers last Tuesday and Thursday....
TODAY Is #1 In Key Demo, Best Monthly Lead In A Year
by Tori Hartshorn - February 26, 2019
NBC News' TODAY was the number-one morning show for the week and month of February, topping ABC's “Good Morning America” in the key A25-54 demo and posting its best monthly demo lead in one year. In February, TODAY's demo lead over GMA increased by a giant 22%. TODAY has now won the key demo for...
RATINGS: TODAY is Number One For the Week and Posts Biggest Total Viewers Gain
by Kaitlin Milligan - February 05, 2019
NBC New's TODAY was the number-one morning show last week topping ABC's “Good Morning America” in the key A25-54 demo. TODAY has now won the demo for 162 straight weeks, delivering its best streak in over six years. TODAY also won in total viewers Tuesday and posted the biggest gains of the morn...
TODAY is Number One for 160 Weeks Straight
by Kaitlin Milligan - January 23, 2019
TODAY was the number-one morning show last week topping “Good Morning America” in the key demo A25-54 for the 160th week straight. The win marks TODAY's best demo streak in more than six years....
TODAY Wins 158 Weeks in Key Demo, Best Streak in 6 Years
by Tori Hartshorn - January 08, 2019
TODAY was the number-one morning show last week topping “Good Morning America” in the key demo A25-54 for 158 consecutive weeks. The win marks TODAY's best demo streak in more than six years. Week over week, TODAY added more key demo viewers than CBS and GMA combined and added a whopping 185,000...
TODAY SHOW Is #1 For 13 Straight Quarters
by Tori Hartshorn - January 02, 2019
NBC News' TODAY was the number-one morning show for the fourth quarter 2018, topping ABC's “Good Morning America” in the key A25-54 demo. TODAY has now won 13 consecutive quarters in A25-54. In total viewers, just 37k (1%) separated TODAY and GMA for the quarter. Versus the third quarter, TODAY ...
TODAY SHOW Is #1 For 3 Years Straight
by Tori Hartshorn - December 28, 2018
NBC News' TODAY has marked three straight years as the number-one morning show, topping ABC's “Good Morning America” in the key A25-54 demo for 156 weeks. TODAY grew its demo lead with GMA by double digits week to week and versus last year. TODAY also won in total viewers last Monday, Wednesday ...
TODAY Wins 155 Weeks in Key Demo, Best Streak in 6 Years
by Tori Hartshorn - December 18, 2018
TODAY was the number-one morning show last week topping “Good Morning America” in the key demo A25-54 for the 155th week straight. The win marks TODAY's best demo streak in more than six years. Season to date, TODAY's key demo lead over GMA has grown 5%....
TODAY Is #1 In Total Viewers For 6 Straight Weeks
by Tori Hartshorn - December 04, 2018
TODAY was the number-one morning show outright last week topping “Good Morning America” in total viewers for the sixth consecutive week, its best across-the-board streak since January. TODAY has now won the key demo A25-54 for 153 straight weeks, its best demo streak in over six years. Season to...
TODAY is Number One in Total Viewers for Three Straight Weeks
by Kaitlin Milligan - November 13, 2018
Last week, the week of the mid-term elections, TODAY was the number-one morning show across the board proving once again that more viewers turn to TODAY for breaking news. TODAY topped “Good Morning America” in total viewers for the third consecutive week, marking its first “three-peat” tota...
TODAY is Number One in Total Viewers for Two Straight Weeks
by Kaitlin Milligan - November 06, 2018
TODAY was the number-one morning show outright last week topping “Good Morning America” in total viewers for the second consecutive week. This marks TODAY's first back-to-back total viewer wins since the Pyeongchang Olympics. TODAY also won the key demo A25-54 for the week marking 149 straight w...
TODAY Posts Best Ratings in a Month
by Kaitlin Milligan - October 16, 2018
NBC News' TODAY was the number-one morning show last week, topping ABC's Good Morning America in the key A25-54 demo. For 146 straight weeks, TODAY has won A25-54, delivering its best streak in over six years. TODAY also saw its best deliveries in total viewers, A25-54 and A18-49 in a month. On Frid...
TODAY SHOW Is #1 For 37 Straight Months
by Tori Hartshorn - October 02, 2018
NBC News' TODAY was the number-one morning show for the month of September, topping ABC's “Good Morning America” in the key A25-54 demo. TODAY has now won the key demo for 37 straight months (144 consecutive weeks), its best streak in over six years. Month over month, TODAY widened its demo lead...
TODAY Wins the 2017-2018 Ratings Season in the Key Demo
by Kaitlin Milligan - September 25, 2018
TODAY was the number-one morning show for the 2017-2018 season, topping ABC's “Good Morning America” in A25-54 and marking its third straight season win in the key demo. TODAY also won the season in A18-49, its 25th straight season win. Additionally, TODAY narrowed the total viewer gap with GMA ...
TODAY is Number One in Key Demo with Highest Viewership Since March
by Kaitlin Milligan - September 18, 2018
September 18, 2018 – NBC News' TODAY was the number-one morning show last week topping ABC's “Good Morning America” in the key A25-54 demo and posting its best total viewer and demo deliveries since March. TODAY has now won the key demo for 142 straight weeks, its best streak in over six years...
Premium Publication, Residential Tech Today, Promises To Inject New...
by Robert Diamond - September 15, 2018
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TODAY SHOW Is #1 In Key Demo
by Tori Hartshorn - September 11, 2018
NBC News' TODAY was the number-one morning show last week topping ABC's “Good Morning America” in the key A25-54 demo. TODAY has now won the demo for 141 straight weeks, delivering its best streak in over six years. TODAY also topped the competition in total viewers, A25-54 and A18-49 on Friday....
TODAY Is #1 Morning Show In Demo
by Tori Hartshorn - September 05, 2018
NBC New's TODAY was the number-one morning show last week topping ABC's “Good Morning America” in the key A25-54 demo. TODAY has now won the demo for 140 straight weeks, delivering its best streak in over six years. TODAY also won in total viewers Wednesday and came within just 56,000 viewers of...
NBC's TODAY is Number One for 36 Straight Months
by Kaitlin Milligan - August 28, 2018
NBC News' TODAY was the number-one morning show for the month of August, topping ABC's “Good Morning America” in the key A25-54 demo. TODAY has now won the key demo for 36 straight months (139 consecutive weeks), its best streak in over six years. TODAY posted its biggest total viewer and key de...
TODAY Wins Demo, Posts Closest Total Viewer Margin Since Olympics
by Tori Hartshorn - August 21, 2018
NBC News' TODAY was the number-one morning show across the board for three consecutive days last week, topping ABC's “Good Morning America” in total viewers and all key demos on Tuesday, Wednesday and Thursday. TODAY posted its tightest total viewer margin with GMA since its Olympic wins with ju...
Premium Publication, Residential Tech Today, Promises To Inject New...
by Robert Diamond - August 15, 2018
...
TODAY Wins Key A25-54 Demo for 137 Straight Weeks
by Tori Hartshorn - August 14, 2018
NBC News' TODAY was the number-one morning show last week, topping ABC's Good Morning America in the key A25-54 and A18-49 demos. For 137 straight weeks, TODAY has won A25-54, delivering its best streak in six years. Among A18-49,TODAY has been number-one for 156 of the last 157 weeks. Week-o...
NBC News' TODAY Wins Number-One Morning Show Spot Last Week, Tops CBS' GOOD MORNING AMERICA
by Kaitlin Milligan - August 14, 2018
NBC News' TODAY was the number-one morning show last week, topping ABC's Good Morning America in the key A25-54 and A18-49 demos. For 137 straight weeks, TODAY has won A25-54, delivering its best streak in six years. Among A18-49,TODAY has been number-one for 156 of the last 157 weeks. Week-o...
TODAY SHOW Is #1 in Key A25-54 Demo for 136 Straight Weeks
by Tori Hartshorn - August 07, 2018
NBC News' TODAY was the number-one morning show last week, topping ABC's “Good Morning America” across the key A25-54 and A18-49 demos. For 136 straight weeks, TODAY has won A25-54, delivering its best streak in over six years. Additionally, the morning show has led the A18-49 demo for 155 out o...
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