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Claudio Erlichman

Claudio Erlichman

           Publicist, graduated in Advertising & Marketing from ESPM (Escola Superior de Propaganda e Marketing) and post-graduated from UCSD (University of California of San Diego), School of the Visual Arts and Parson's School/New School (New York).  He presented radio shows on musical theater at Radio Cultura FM and wrote about cinema at the site Pletz.com. In 2006, he organized and directed "Cante-com-a-gente" at Teatro Folha presenting famous musical movies "sing-a-long" sessions, event unprecedented in Brazil.

From 2008 to 2011, he worked in the Official Press of the State of São PauloIMESP, where he was executive editor of “Coleção Aplauso” - http://aplauso.imprensaoficial.com.br/, publishing about 310 books. Various books of “Coleção Aplauso” were finalists and winners of Prêmio Jabuti de Literatura (the highest award of Brazilian literature). “Coleção Aplauso” also won the Special Trophy from the Association of Art Critics of São Paulo (APCA), in recognition for the support and encouragement of arts and culture.

Currently, Claudio Erlichman collaborates with Rubens Ewald Filho, the most distinguished critic of cinema in Brazil, in the organization of a collection of guides of movies on DVD and Blu-ray and writes about musical theater in a weekly electronic newsletter “Colunas & Notas”, which is sent to a VIP mailing list of people connected to the area of culture and entertainment. He also works as a producer to the group Conteúdo Teatral (http://www.conteudoteatral.com.br/), where he contributes with advertising creation, develops projects and provides international consulting. Conteudo Teatral manages Teatro Folha, in São Paulo City, and Teatro Amil, in Campinas. There he also has the function of creative advisor for productions, researching for texts and ideas for projects such as:
 

2005 – O Estrangeiro (The Foreigner), by Larry Shue

2008 – O Mala (The Nerd), by Larry Shue

2010 – Enquanto Isso (The Norman Conquests), a trilogy by Alan Ayckbourn

2011– ...E O Vento Não Levou (Moonlight and Magnolias), by Ron Huntchinson

2012 – Equus, by Peter Shaffer

2012 – Um Violinista no Telhado (Fiddler on the Roof), a highly musical theater production, at Teatro Alpha in São Paulo, after a huge success at Teatro Oi Casagrande in Rio de Janeiro, obtaining the rights to produce the play and suggesting the brilliant directors Claudio Botelho and Charles Moeller, along with many other contributions which guaranteed the achievement of this production. 

2013 – A Minha Primeira Vez (My First Time), by Ken Davenport.

2014 – Todos Os Musicais de Chico Buarque em 90 Minutos, by Claudio Botelho and Charles Möeller

2015 – Dez Encontros (Blue Room), by David Hare

2015 – Nine, Um Musical Felliniano (Nine), by Maury Yeston e Arthur Kopit

2016 – Jogo Aberto (It’s Just Sex), by Jeff Gould

2016 – BroadWish - From Shtetl to Broadway, book and direction

2017 - O Empréstimo (El Crédito), by Jordi Galcerán




LEARN MORE ABOUT Claudio Erlichman

First Show:

- Annie (in the USA) - Aí Vem o Dilúvio (in Brazil)

Favorite Show:

TOP 10 (Not in order of preference): -Cabaret -Godspell -Fiddler on the Roof -Follies -West Side Story -Morte Vida Severina -A Ópera do Malandro -How to Succeed in Business... -Hair -Company



MOST POPULAR ARTICLES

MORTE E VIDA SEVERINA Returns to the Stage: A Landmark Brazilian Musical Opens at Sesc Pinheiros
MORTE E VIDA SEVERINA Returns to the Stage: A Landmark Brazilian Musical Opens at Sesc Pinheiros
December 2, 2025

Morte e Vida Severina, João Cabral de Melo Neto’s seminal poem about a migrant’s journey through the Brazilian Northeast, returns to the stage in a new production by Companhia Ensaio Aberto at Teatro Paulo Autran – Sesc Pinheiros. The staging features Chico Buarque’s iconic score, with 25 actors, four musicians. Revisiting themes of hunger, migration and resilience, the piece underscores the enduring relevance of Severino’s journey — a story rooted in Brazil yet resonant with global struggles today.

Baroque Meets Street Dance: LES INDES GALANTES Opens at Theatro Municipal de São Paulo
Baroque Meets Street Dance: LES INDES GALANTES Opens at Theatro Municipal de São Paulo
November 28, 2025

The Theatro Municipal de São Paulo closes its opera season with a bold new staging of Rameau’s Les Indes Galantes, premiering November 26 as part of the France–Brazil Season 2025. The production reimagines the 1735 opéra-ballet through the contemporary lens of French choreographer Bintou Dembélé, a pioneer of hip-hop dance, who brings street movement and a critical reading of colonial history into Rameau’s Baroque world. With performances through December 4, the production offers a rare chance to experience this Enlightenment-era masterpiece with fresh cultural resonance.

Breaking News: Gustavo Barchilon, the Prince of Musicals in Brazil, Unveils an Ambitious 2026 Season Spanning Classics, Premieres, and a Tribute to Brazilian Icons
Breaking News: Gustavo Barchilon, the Prince of Musicals in Brazil, Unveils an Ambitious 2026 Season Spanning Classics, Premieres, and a Tribute to Brazilian Icons
November 21, 2025

Award-winning director Gustavo Barchilon, known for Barnum, Something Rotten!, Dreamgirls, Titaníque! and Funny Girl, unveils an ambitious 2026 season spanning revivals, premieres, and tributes. The reopening of Rio’s Teatro Ginástico will present Barchilon’s musical homage to Brazilian icon Bibi Ferreira. In São Paulo, Shrek – The Musical returns with Thiago Abravanel, while Barchilon leads the Brazilian premieres of The Seven Year Disappear and the Tony-nominated Mother Play. He also directs Into the Words, an intimate Sondheim project, and brings Laila Garin’s acclaimed solo show to São Paulo. Meanwhile, the hit comedy Curto-Circuito expands with a national tour and performances in Portugal and the U.S.

The Iconic Rock Musical HAIR Shines Anew in a Grand Brazilian Revival
The Iconic Rock Musical HAIR Shines Anew in a Grand Brazilian Revival
November 13, 2025

The iconic rock musical Hair is back in a bold new Brazilian production directed by Charles Möeller and Claudio Botelho. Opening at São Paulo’s BTG Pactual Hall, the show celebrates the spirit of the 1960s counterculture — peace, love, and rebellion — through powerful anthems like Aquarius and Let the Sunshine In. With a cast of 30 led by Rodrigo Simas and Eduardo Borelli, this vibrant staging fuses rock, poetry, and raw emotion to explore freedom, identity, and protest in a turbulent era. Nearly six decades after its debut, Hair still pulses with youthful defiance and idealism, inviting audiences to sing, reflect, and feel the rhythm of a revolution that never truly ended.

New Musical QUEM É JUÃO (Who Is Juão) Turns Self-Discovery Into Song at Teatro Marte Hall
New Musical QUEM É JUÃO (Who Is Juão) Turns Self-Discovery Into Song at Teatro Marte Hall
November 11, 2025

What happens when a small-town dreamer leaves home chasing music and meaning? In Who Is Juão, the answer comes wrapped in melody and movement. The musical paints a portrait of youth, longing, and rebirth.

O QUEBRA-NOZES (The Nutcracker) Brings Holiday Magic to São Paulo’s Teatro Liberdade
O QUEBRA-NOZES (The Nutcracker) Brings Holiday Magic to São Paulo’s Teatro Liberdade
November 6, 2025

Tchaikovsky's Christmas classic comes to life on the stage of Teatro Liberdade on November 17th and 18th with the Saint Petersburg Classical Ballet. Directed by Kirill Safin, the production features Alexander Volchkov (Moscow Bolshoi) and Maria Tomilova (Grigorovich Ballet), accompanied by 24 Russian and Ukrainian dancers. With lavish sets, stunning costumes, and the unforgettable Grand Pas de Deux in the second act, the show recreates the Christmas magic of E.T.A. Hoffmann's tale. More than a ballet, it is a celebration of the imagination, innocence, and beauty of the classic.

Awards: 8th DID AWARDS Celebrate a Stellar Year for Brazilian Musical Theatre and Announces its Nominees
Awards: 8th DID AWARDS Celebrate a Stellar Year for Brazilian Musical Theatre and Announces its Nominees
November 4, 2025

The 8th Digital Press Highlight Award (Prêmio Destaque Imprensa Digital – DID), the only award in Brazil dedicated exclusively to musical theatre, will celebrate the best of São Paulo’s 2024–2025 season on December 9 at the Teatro Liberdade. Among the 36 eligible shows, the top nominees include Mean Girls – The Musical (12), Torto Arado – The Musical (10), João (9), and Dreamgirls and Mrs. Doubtfire – The Musical (8). A panel of 12 journalists and digital media critics will select winners across 17 categories, while audiences can vote online for the Audience Choice Award. More than just a competition, the DID has become a celebration of Brazil’s vibrant musical theatre scene — closing the year with brilliance, humor, and emotion, and reaffirming the stage as a place of passion, creativity, and community.

TITANÍQUE — THE MUSICAL Splashes into São Paulo with Céline Dion, Camp, and Chaos Afloat
TITANÍQUE — THE MUSICAL Splashes into São Paulo with Céline Dion, Camp, and Chaos Afloat
November 3, 2025

Now playing at Teatro SABESP Frei Caneca through December 14, Titanique — The Musical turns James Cameron’s epic into a sparkling pop comedy, hilariously narrated by none other than Céline Dion — embodied with flair and wit by Alessandra Maestrini. Directed by Gustavo Barchilon, the Brazilian production blends camp humor, pop-culture parody, and Céline’s greatest hits into a riotous night of theater. With a powerhouse cast Titanique is a glittery, over-the-top romp where nothing is sacred and laughter rules. Between sequins, high notes, and sinking ships, this musical proves that even when everything goes under, the show — and the singing — must go on.

Ambition, Blood, and Guilt: Verdi's MACBETH Is Staged at The Theatro Municipal in A Bold New Production
Ambition, Blood, and Guilt: Verdi's MACBETH Is Staged at The Theatro Municipal in A Bold New Production
October 30, 2025

From October 31 to November 9, the Theatro Municipal de São Paulo stages Giuseppe Verdi’s Macbeth in a bold new production by Elisa Ohtake, with musical direction by Roberto Minczuk. Inspired by Shakespeare’s tragedy, the opera delves into ambition, guilt, and power through Verdi’s dramatic score. Ohtake’s contemporary take transforms the medieval tale into a striking visual experience, where excess, collapse, and madness echo today’s world.

JECA – UM POVO AINDA HÁ DE VINGAR (Jeca – A People Yet to Rise): A Musical Journey Through Gilberto Gil’s Refazenda Album
JECA – UM POVO AINDA HÁ DE VINGAR (Jeca – A People Yet to Rise): A Musical Journey Through Gilberto Gil’s Refazenda Album
October 28, 2025

O Grupo 59 de Teatro estreia Jeca – Um Povo Ainda Há de Vingar, um musical original inspirado em Refazenda, o icônico álbum de Gilberto Gil que completa 50 anos. Dirigido por Kleber Montanheiro, com dramaturgia de Lucas Moura da Conceição e poemas cênicos de Marcelino Freire, o espetáculo recria no palco o universo poético e rural de Refazenda, entrelaçando música, memória e identidade brasileira. Com dez atores e quatro músicos em cena, sob direção musical de Marco França, o musical celebra o retorno às raízes e a força do povo brasileiro, em uma jornada cíclica que mistura rito, canção e poesia.

REBOBINA! FRIENDSHIP NEVER ENDS Brings Shakespeare, Spice Girls, and 90s Nostalgia to São Paulo’s Teatro Commune
REBOBINA! FRIENDSHIP NEVER ENDS Brings Shakespeare, Spice Girls, and 90s Nostalgia to São Paulo’s Teatro Commune
October 21, 2025

Get ready to laugh, sing, and be moved by 'Rebobina! Friendship Never Ends,' the new musical from Sonhos Entretenimento, which brings together Shakespeare and the Spice Girls in a comedy full of 1990s nostalgia. Inspired by Much Ado About Nothing, the show follows the reunion of the former band Angels, separated 15 years ago, during the wedding of two members — until the return of their former manager Ben awakens secrets, passions, and confusion.

Musical O JULGAMENTO DE UM HOMEM BOM (The Trial of a Good Man) Puts Brazilian Masculinity in the Hot Seat
Musical O JULGAMENTO DE UM HOMEM BOM (The Trial of a Good Man) Puts Brazilian Masculinity in the Hot Seat
October 19, 2025

Matamoscas Teatral presents O Julgamento de um Homem Bom (The Trial of a Good Man), a bold feminist musical that satirizes Brazilian masculinity and the fine line between “harmless jokes” and violence. Written and directed by Bella Rodrigues, with music by José Pedro, the show mixes irony, music, and humor to expose patriarchal contradictions. Onstage, nearly naked men and fully dressed women invert traditional gender dynamics, while laughter becomes a political act. Performances close with a public, anonymous space for naming abusers—turning theater into collective testimony.

TIM MAIA — VALE TUDO: The Return of Brazil’s Soul Legend to the Stage
TIM MAIA — VALE TUDO: The Return of Brazil’s Soul Legend to the Stage
October 14, 2025

Tim Maia – Vale Tudo – The Musical returns in a renewed production celebrating the life, music, and larger-than-life personality of the legendary Tim Maia. Featuring over 20 hits the show combines rhythm, humor, and emotion to retrace the singer’s extraordinary journey from Rio’s suburbs to the top of Brazilian music. Directed by Pedro Brício with a book by Nelson Motta and musical direction by Carlos Bauzys and Diego Salles, this vibrant tribute proves that Tim Maia’s groove—and spirit—never fade.

A CHORUS LINE: Passion, Persistence and a Contemporary Take on a Classic
A CHORUS LINE: Passion, Persistence and a Contemporary Take on a Classic
October 9, 2025

At Teatro VillaLobos, the Broadway classic takes on a new life under the direction and choreography of Bárbara Guerra, who updates the visuals with large screens and real-time projections without losing the soul of the original, with a fine-tuned cast that delivers moving performances in numbers like 'At the Ballet' and 'What I Did for Love'. Metalinguistic and vibrant, the production celebrates the dreams, pain, and persistence of those who live to dance.

OS OLHOS DE NARA LEÃO (The Eyes of Nara Leão) Brings the Muse of Bossa Nova to the Stage
OS OLHOS DE NARA LEÃO (The Eyes of Nara Leão) Brings the Muse of Bossa Nova to the Stage
October 6, 2025

Actress Zezé Polessa, directed by Miguel Falabella, revives the voice and legacy of Nara Leão in a solo musical blending memory, history, and timeless songs like A Banda, Opinião, and Corcovado. Opens October 10 at Teatro Renaissance, São Paulo.

Bold New Production of Shakespeare’s THE MERCHANT OF VENICE (O Mercador de Veneza) Opens in São Paulo
Bold New Production of Shakespeare’s THE MERCHANT OF VENICE (O Mercador de Veneza) Opens in São Paulo
October 2, 2025

Shakespeare’s classic returns in a bold new staging directed by Daniela Stirbulov, starring Dan Stulbach as Shylock. The play, set against a 1990s stock exchange backdrop, explores justice, prejudice, and the power of money with contemporary resonance. A striking scenography with acrylic structures, live video projections, and a drummer onstage heighten the intensity of the drama.

DREAMGIRLS Dazzles in São Paulo with Soul, Spectacle and Heart
DREAMGIRLS Dazzles in São Paulo with Soul, Spectacle and Heart
September 27, 2025

The Broadway classic Dreamgirls makes its Brazilian debut in a dazzling production. Directed by Gustavo Barchilon, the show captures the rise and struggles of a 1960s girl group inspired by Motown legends. Letícia Soares shines as Effie White, while Laura Castro (Deena) and Samantha Schmütz (Lorell) complete a dynamic trio. With striking sets, costumes, and a vibrant score, Dreamgirls is both a tribute to soul music’s golden era and a moving story of ambition, resilience, and identity and thrills with its energy, soul, and spectacle.

La Bengell Shines Again in NORMA BENGELL, O BRASIL EM REVISTA
La Bengell Shines Again in NORMA BENGELL, O BRASIL EM REVISTA
September 15, 2025

Norma Bengell, O Brasil em Revista celebrates the career of Norma Bengell (1935–2013), actress, singer, director, and muse of Cinema Novo. With a play by Aimar Labaki and a performance by Amanda Acosta, the show recreates key moments in the artist's life, blending memories, musical revues, and songs ranging from Bossa Nova to international hits, as well as three new songs. The performance is free and part of SESI-SP's cultural program.

BARBA: BRAZILIAN BODY PERCUSSION MUSICAL Brings Its Rhythm to Costa Rica
BARBA: BRAZILIAN BODY PERCUSSION MUSICAL Brings Its Rhythm to Costa Rica
September 9, 2025

After a sold-out Off-Broadway run in New York, BARBA arrives at Teatro Espressivo, San José, from September 11–28, 2025. Performed in Spanish for the first time, the musical tells the story of Fernando Barba, founder of the body percussion ensemble Barbatuques. With an international creative team, the show blends rhythm, movement, and song to honor Barba’s creativity, resilience, and legacy.

Gershwin’s PORGY AND BESS Gets Brazilian-made, Black-led Revival at Theatro Municipal of São Paulo
Gershwin’s PORGY AND BESS Gets Brazilian-made, Black-led Revival at Theatro Municipal of São Paulo
September 8, 2025

Porgy and Bess is a famous 'folk opera' created by George Gershwin, with a libretto by DuBose Heyward and lyrics by DuBose and Ira Gershwin. The work chronicles the life of a Black community on Catfish Row in Charleston and is known for its fusion of operatic elements with American folk music, jazz, and blues. The story focuses on the love between Porgy, a disabled beggar, and Bess, a woman seeking a better life.



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