Publicist, graduated in Advertising & Marketing from ESPM (Escola Superior de Propaganda e Marketing) and post-graduated from UCSD (University of California of San Diego), School of the Visual Arts and Parson's School/New School (New York). He presented radio shows on musical theater at Radio Cultura FM and wrote about cinema at the site Pletz.com. In 2006, he organized and directed "Cante-com-a-gente" at Teatro Folha presenting famous musical movies "sing-a-long" sessions, event unprecedented in Brazil.
From 2008 to 2011, he worked in the Official Press of the State of São Paulo – IMESP, where he was executive editor of “Coleção Aplauso” - http://aplauso.imprensaoficial.com.br/, publishing about 310 books. Various books of “Coleção Aplauso” were finalists and winners of Prêmio Jabuti de Literatura (the highest award of Brazilian literature). “Coleção Aplauso” also won the Special Trophy from the Association of Art Critics of São Paulo (APCA), in recognition for the support and encouragement of arts and culture.
Currently, Claudio Erlichman collaborates with Rubens Ewald Filho, the most distinguished critic of cinema in Brazil, in the organization of a collection of guides of movies on DVD and Blu-ray and writes about musical theater in a weekly electronic newsletter “Colunas & Notas”, which is sent to a VIP mailing list of people connected to the area of culture and entertainment. He also works as a producer to the group Conteúdo Teatral (http://www.conteudoteatral.com.br/), where he contributes with advertising creation, develops projects and provides international consulting. Conteudo Teatral manages Teatro Folha, in São Paulo City, and Teatro Amil, in Campinas. There he also has the function of creative advisor for productions, researching for texts and ideas for projects such as:
2005 – O Estrangeiro (The Foreigner), by Larry Shue
2008 – O Mala (The Nerd), by Larry Shue
2010 – Enquanto Isso (The Norman Conquests), a trilogy by Alan Ayckbourn
2011– ...E O Vento Não Levou (Moonlight and Magnolias), by Ron Huntchinson
2012 – Equus, by Peter Shaffer
2012 – Um Violinista no Telhado (Fiddler on the Roof), a highly musical theater production, at Teatro Alpha in São Paulo, after a huge success at Teatro Oi Casagrande in Rio de Janeiro, obtaining the rights to produce the play and suggesting the brilliant directors Claudio Botelho and Charles Moeller, along with many other contributions which guaranteed the achievement of this production.
2013 – A Minha Primeira Vez (My First Time), by Ken Davenport.
2014 – Todos Os Musicais de Chico Buarque em 90 Minutos, by Claudio Botelho e Charles Möeller
2015 – Dez Encontros (Blue Room), by David Hare
2015 – Nine, Um Musical Felliniano (Nine), by Maury Yeston e Arthur Kopit
2016 – Jogo Aberto (It’s Just Sex), by Jeff Gould
2016 – BroadWish - From Shtetl to Broadway, script and direction
2017 - O Empréstimo (El Crédito), by Jordi Galcerán