
Claudio Erlichman
Publicist, graduated in Advertising & Marketing from ESPM (Escola Superior de Propaganda e Marketing) and post-graduated from UCSD (University of California of San Diego), School of the Visual Arts and Parson's School/New School (New York). He presented radio shows on musical theater at Radio Cultura FM and wrote about cinema at the site Pletz.com. In 2006, he organized and directed "Cante-com-a-gente" at Teatro Folha presenting famous musical movies "sing-a-long" sessions, event unprecedented in Brazil.
From 2008 to 2011, he worked in the Official Press of the State of São Paulo – IMESP, where he was executive editor of “Coleção Aplauso” - http://aplauso.imprensaoficial.com.br/, publishing about 310 books. Various books of “Coleção Aplauso” were finalists and winners of Prêmio Jabuti de Literatura (the highest award of Brazilian literature). “Coleção Aplauso” also won the Special Trophy from the Association of Art Critics of São Paulo (APCA), in recognition for the support and encouragement of arts and culture.
Currently, Claudio Erlichman collaborates with Rubens Ewald Filho, the most distinguished critic of cinema in Brazil, in the organization of a collection of guides of movies on DVD and Blu-ray and writes about musical theater in a weekly electronic newsletter “Colunas & Notas”, which is sent to a VIP mailing list of people connected to the area of culture and entertainment. He also works as a producer to the group Conteúdo Teatral (http://www.conteudoteatral.com.br/), where he contributes with advertising creation, develops projects and provides international consulting. Conteudo Teatral manages Teatro Folha, in São Paulo City, and Teatro Amil, in Campinas. There he also has the function of creative advisor for productions, researching for texts and ideas for projects such as:
2005 – O Estrangeiro (The Foreigner), by Larry Shue
2008 – O Mala (The Nerd), by Larry Shue
2010 – Enquanto Isso (The Norman Conquests), a trilogy by Alan Ayckbourn
2011– ...E O Vento Não Levou (Moonlight and Magnolias), by Ron Huntchinson
2012 – Equus, by Peter Shaffer
2012 – Um Violinista no Telhado (Fiddler on the Roof), a highly musical theater production, at Teatro Alpha in São Paulo, after a huge success at Teatro Oi Casagrande in Rio de Janeiro, obtaining the rights to produce the play and suggesting the brilliant directors Claudio Botelho and Charles Moeller, along with many other contributions which guaranteed the achievement of this production.
2013 – A Minha Primeira Vez (My First Time), by Ken Davenport.
2014 – Todos Os Musicais de Chico Buarque em 90 Minutos, by Claudio Botelho and Charles Möeller
2015 – Dez Encontros (Blue Room), by David Hare
2015 – Nine, Um Musical Felliniano (Nine), by Maury Yeston e Arthur Kopit
2016 – Jogo Aberto (It’s Just Sex), by Jeff Gould
2016 – BroadWish - From Shtetl to Broadway, book and direction
2017 - O Empréstimo (El Crédito), by Jordi Galcerán
Learn More About Claudio Erlichman
First Show
- Annie (in the USA) - Aí Vem o Dilúvio (in Brazil)Favorite Show
TOP 10 (Not in order of preference): -Cabaret -Godspell -Fiddler on the Roof -Follies -West Side Story -Morte Vida Severina -A Ópera do Malandro -How to Succeed in Business... -Hair -CompanyMost Popular Articles


Sophocles Meets Political Power: Robert Icke's Acclaimed OEDIPUS (Édipo) Opens MASP Auditorium
June 29, 2026

FAFÁ DE BELÉM, O MUSICAL Celebrates the Brazilian Icon's 50-Year Career
June 8, 2026

The Iconic Rock Musical HAIR Shines Anew in a Grand Brazilian Revival
November 13, 2025

CARMINA BURANA BALLET Brings Dance, Music and Technology to São Paulo
January 16, 2026

Breaking News: Gustavo Barchilon, the Prince of Musicals in Brazil, Unveils an Ambitious 2026 Season Spanning Classics, Premieres, and a Tribute to Brazilian Icons
November 21, 2025

VINDOS DE LONGE (Come From Away) Lands at Teatro Ruth Escobar, With Heart, Humor, and Hope
July 8, 2026
COME FROM AWAY arrives at São Paulo's historic Teatro Ruth Escobar in a moving new Brazilian production that marks the reopening of the venue's Sala Dina Sfat.

Donizetti’s Comic Masterpiece DON PASQUALE Brings Wit, Romance, and Bel Canto Brilliance to Theatro São Pedro
July 6, 2026
Donizetti’s Don Pasquale returns to the stage at Theatro São Pedro as part of the theater’s 2026 lyric season, with performances on July 10, 12, 15, 17, and 18.

Sophocles Meets Political Power: Robert Icke's Acclaimed OEDIPUS (Édipo) Opens MASP Auditorium
June 29, 2026
Sophocles' timeless tragedy receives a gripping contemporary reimagining in Robert Icke's internationally acclaimed adaptation, opening July 4 at São Paulo's MASP Auditorium.

UM לUGAR PARA NÓS – FROM BROADWAY TO BRAZIL to Celebrate the Jewish Legacy Behind Broadway's Greatest Musicals.
June 17, 2026
Celebrating the 90th anniversary of the Congregação Israelita Paulista (CIP), Um לugar Para Nós – From Broadway to Brazil premieres on August 16 at Sala São Paulo.

FAFÁ DE BELÉM, O MUSICAL Celebrates the Brazilian Icon's 50-Year Career
June 8, 2026
Fafá de Belém, o Musical premieres June 12 at Teatro Claro Mais SP, celebrating the 50-year career of one of Brazil’s most beloved musical icons.

Theatro São Pedro Brings Secret Love, Chaos and Crescendos in Rossini’s THE SILKEN LADDER (A Escada de Seda)
May 26, 2026
Comic misunderstandings, secret romance, and sparkling music come together in The Silken Ladder (La scala di seta), the beloved one-act opera by Gioachino Rossini, opening May 28 at Theatro São Pedro.

Royalty, Fame and Humanity Take Center Stage in DIANA – A PRINCESA DO POVO (Diana: the Musical)
May 10, 2026
Following a successful run in Rio de Janeiro, Diana – A Princesa do Povo arrives in São Paulo on May 15 at Teatro Liberdade.

Acclaimed Play AS CENTENÁRIAS (The Centenarians) Gets Bold Musical Reinvention With Music by Chico César
May 8, 2026
As Centenárias, the celebrated play by Newton Moreno, will premiere at Sesc Bom Retiro on May 14, running through June 14.

FIM DE PARTIDA (Endgame) Returns: Marco Nanini Stars in Beckett Masterpiece at Teatro Paulo Autran
April 28, 2026
Samuel Beckett’s acclaimed masterpiece Endgame (Fim de Partida) opens April 30 at Teatro Paulo Autran, inside Sesc Pinheiros, in a new production directed by Rodrigo Portella.

DIBUK – THE MUSICAL Brings a Classic Jewish Love Story of Forbidden Love and Mysticism to the Stage
April 23, 2026
Dibuk – The Musical opens April 23 at Teatro Sérgio Cardoso for a limited run through May 31, 2026.

Raising the Curtain—and a Glass: From Broadway Vibes to Brazilian Hits SHOW BAR – JUKEBOX MUSICAL Opens in São Paulo
April 16, 2026
Show Bar – Jukebox Musical reimagines the theater experience with an interactive, immersive format set and a functioning bar.

Offenbach’s Irreverent Classic ORPHEUS IN THE UNDERWORLD (Orfeu no Inferno) Opens 2026 Lyric Season at Theatro São Pedro
April 13, 2026
Opening the 2026 lyric season at Theatro São Pedro, Orpheus in the Underworld (Orphée aux enfers) by Jacques Offenbach arrives in a vibrant new staging directed by Cibele Forjaz, with André Dos Santos leading the orchestra.

FLASHDANCE – O MUSICAL Brings Dance, Dreams, and ’80s Energy to São Paulo
April 8, 2026
Flashdance – The Musical arrives in São Paulo, bringing the iconic 1983 film to the stage, following Alex Owens, a young steelworker who dreams of becoming a professional dancer.

Mamet’s OLEANNA Returns to the Stage in São Paulo with an Immersive, Confrontational New Production
April 6, 2026
A new Brazilian staging of Oleanna by David Mamet opens at the Teatro Vivo, offering an intense and immersive take on the playwright’s provocative drama.

A Love Triangle Unfolds Backward in Pinter’s Masterpiece BETRAYAL
March 31, 2026
Betrayal, the acclaimed play by Harold Pinter, returns to the stage with a gripping exploration of love, loyalty, and deception.

MAGIA, O MUSICAL Premieres in São Paulo, Blending Fantasy, Social Commentary and Latin and Caribbean Influences
March 24, 2026
Magia, O Musical brings a vibrant new original story to the stage.

MINHA ESTRELA DALVA Premieres in São Paulo, Blending Memory and Music in Tribute to a Brazilian Icon
March 23, 2026
Minha Estrela Dalva is not a conventional biography, but an imagined encounter between artist and muse.

PRAZER, ZEZÉ!: Musical to Premiere in São Paulo Celebrates the Life of Zezé Motta
March 18, 2026
Prazer, Zezé! O Musical celebrates the remarkable six-decade career of Zezé Motta.

ESPELHO MÁGICO: Musical Celebrating 60 Years of Globo Network Revisits Six Decades of Brazilian Television
March 17, 2026
Espelho Mágico, a new musical celebrating six decades of Brazilian television, will premiere on March 20 at the BTG Pactual Hall in São Paulo.

LIBERDADE, LIBERDADE – O MUSICAL Reimagines a Classic Brazilian Work of Resistance
March 12, 2026
Liberdade, Liberdade – O Musical premieres March 13 at Cia.
BroadwayWorld TV