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Claudio Erlichman

Claudio Erlichman

           Publicist, graduated in Advertising & Marketing from ESPM (Escola Superior de Propaganda e Marketing) and post-graduated from UCSD (University of California of San Diego), School of the Visual Arts and Parson's School/New School (New York).  He presented radio shows on musical theater at Radio Cultura FM and wrote about cinema at the site Pletz.com. In 2006, he organized and directed "Cante-com-a-gente" at Teatro Folha presenting famous musical movies "sing-a-long" sessions, event unprecedented in Brazil.

From 2008 to 2011, he worked in the Official Press of the State of São PauloIMESP, where he was executive editor of “Coleção Aplauso” - http://aplauso.imprensaoficial.com.br/, publishing about 310 books. Various books of “Coleção Aplauso” were finalists and winners of Prêmio Jabuti de Literatura (the highest award of Brazilian literature). “Coleção Aplauso” also won the Special Trophy from the Association of Art Critics of São Paulo (APCA), in recognition for the support and encouragement of arts and culture.

Currently, Claudio Erlichman collaborates with Rubens Ewald Filho, the most distinguished critic of cinema in Brazil, in the organization of a collection of guides of movies on DVD and Blu-ray and writes about musical theater in a weekly electronic newsletter “Colunas & Notas”, which is sent to a VIP mailing list of people connected to the area of culture and entertainment. He also works as a producer to the group Conteúdo Teatral (http://www.conteudoteatral.com.br/), where he contributes with advertising creation, develops projects and provides international consulting. Conteudo Teatral manages Teatro Folha, in São Paulo City, and Teatro Amil, in Campinas. There he also has the function of creative advisor for productions, researching for texts and ideas for projects such as:
 

2005 – O Estrangeiro (The Foreigner), by Larry Shue

2008 – O Mala (The Nerd), by Larry Shue

2010 – Enquanto Isso (The Norman Conquests), a trilogy by Alan Ayckbourn

2011– ...E O Vento Não Levou (Moonlight and Magnolias), by Ron Huntchinson

2012 – Equus, by Peter Shaffer

2012 – Um Violinista no Telhado (Fiddler on the Roof), a highly musical theater production, at Teatro Alpha in São Paulo, after a huge success at Teatro Oi Casagrande in Rio de Janeiro, obtaining the rights to produce the play and suggesting the brilliant directors Claudio Botelho and Charles Moeller, along with many other contributions which guaranteed the achievement of this production. 

2013 – A Minha Primeira Vez (My First Time), by Ken Davenport.

2014 – Todos Os Musicais de Chico Buarque em 90 Minutos, by Claudio Botelho and Charles Möeller

2015 – Dez Encontros (Blue Room), by David Hare

2015 – Nine, Um Musical Felliniano (Nine), by Maury Yeston e Arthur Kopit

2016 – Jogo Aberto (It’s Just Sex), by Jeff Gould

2016 – BroadWish - From Shtetl to Broadway, book and direction

2017 - O Empréstimo (El Crédito), by Jordi Galcerán




LEARN MORE ABOUT Claudio Erlichman

First Show:

- Annie (in the USA) - Aí Vem o Dilúvio (in Brazil)

Favorite Show:

TOP 10 (Not in order of preference): -Cabaret -Godspell -Fiddler on the Roof -Follies -West Side Story -Morte Vida Severina -A Ópera do Malandro -How to Succeed in Business... -Hair -Company



MOST POPULAR ARTICLES

FLASHDANCE – O MUSICAL Brings Dance, Dreams, and ’80s Energy to São Paulo
FLASHDANCE – O MUSICAL Brings Dance, Dreams, and ’80s Energy to São Paulo
April 8, 2026

Flashdance – The Musical arrives in São Paulo, bringing the iconic 1983 film to the stage, following Alex Owens, a young steelworker who dreams of becoming a professional dancer. Starring Marisol Marcondes and Rhener Freitas, the production features a cast of 24 performers, live music, and high-energy choreography. Blending songs in English and Portuguese—including the Oscar-winning “Flashdance… What a Feeling”—the musical captures the spirit of a generation. Audiences can also expect the film’s legendary moments, including the unforgettable chair-and-water dance scene.

Mamet’s OLEANNA Returns to the Stage in São Paulo with an Immersive, Confrontational New Production
Mamet’s OLEANNA Returns to the Stage in São Paulo with an Immersive, Confrontational New Production
April 6, 2026

A new Brazilian staging of Oleanna by David Mamet opens at the Teatro Vivo, offering an intense and immersive take on the playwright’s provocative drama. Directed by Daniela Stirbulov and starring Velson D’Souza and Julianna Gerais, the production revisits the explosive encounter between a university professor and his student, as a request for academic help spirals into accusations of misconduct. Performed for just 50 spectators, the staging places audiences face-to-face on opposite sides of the action, transforming them into a silent jury. Exploring power, communication, and the shifting nature of truth, Oleanna remains a gripping reflection of today’s social debates.

A Love Triangle Unfolds Backward in Pinter’s Masterpiece BETRAYAL
A Love Triangle Unfolds Backward in Pinter’s Masterpiece BETRAYAL
March 31, 2026

Betrayal, the acclaimed play by Harold Pinter, returns to the stage with a gripping exploration of love, loyalty, and deception. The story follows Emma, Robert, and Jerry, whose lives intertwine in a complex love triangle that challenges the boundaries between intimacy and friendship. Told in reverse chronology, the play gradually reveals hidden truths, exposing layers of secrecy and contradiction. As the narrative moves backward in time, audiences are invited to reflect on the silences, unspoken tensions, and emotional ambiguities that shape human relationships. With its precise dialogue and psychological depth, Betrayal remains a powerful and timeless portrait of the fragile nature of trust and desire.

MAGIA, O MUSICAL Premieres in São Paulo, Blending Fantasy, Social Commentary and Latin and Caribbean Influences
MAGIA, O MUSICAL Premieres in São Paulo, Blending Fantasy, Social Commentary and Latin and Caribbean Influences
March 24, 2026

Magia, O Musical brings a vibrant new original story to the stage. Set between two contrasting islands—where one’s wishes are granted at the cost of another’s loss—the musical follows Leilani on a journey that questions the true price of happiness. Blending Latin and Caribbean musical influences with a visually rich production, the show explores themes of inequality, identity, and social justice through a compelling fantasy lens. Created by Nathan Leitão and Letitia Bullard, the internationally developed project now arrives in Brazil with plans for a dual-country run in 2026, connecting Brazilian and Bahamian cultures on stage.

MINHA ESTRELA DALVA Premieres in São Paulo, Blending Memory and Music in Tribute to a Brazilian Icon
MINHA ESTRELA DALVA Premieres in São Paulo, Blending Memory and Music in Tribute to a Brazilian Icon
March 23, 2026

Minha Estrela Dalva is not a conventional biography, but an imagined encounter between artist and muse. Onstage, Renato Borghi steps into the dressing room of legendary singer Dalva de Oliveira to fulfill a lifelong dream: inviting the “Queen of Radio” to perform the songs of Bertolt Brecht and Kurt Weill. Blending memory and fantasy, the production—directed by Elias Andreato and Elcio Nogueira Seixas—brings together past and present in a poetic theatrical dialogue. Soraya Ravenle portrays Dalva at once as myth and woman, while Ivan Vellame embodies key figures from her personal life. With evocative music, movement, and striking visuals, the show reveals both the icon and the human story behind one of Brazil’s greatest voices.

PRAZER, ZEZÉ!: Musical to Premiere in São Paulo Celebrates the Life of Zezé Motta
PRAZER, ZEZÉ!: Musical to Premiere in São Paulo Celebrates the Life of Zezé Motta
March 18, 2026

Prazer, Zezé! O Musical celebrates the remarkable six-decade career of Zezé Motta. Created by Toni Brandão and directed by Débora Dubois, the production blends theater and live music to trace Motta’s journey from her early years to her groundbreaking achievements in film, television, and on stage. Featuring Larissa Noel in the title role, alongside an ensemble cast and live band, the musical revisits defining moments, key collaborations, and iconic songs associated with the artist. More than a biographical tribute, the show offers a powerful reflection on identity, race, resilience, and artistic expression in Brazil’s cultural landscape.

ESPELHO MÁGICO: Musical Celebrating 60 Years of Globo Network Revisits Six Decades of Brazilian Television
ESPELHO MÁGICO: Musical Celebrating 60 Years of Globo Network Revisits Six Decades of Brazilian Television
March 17, 2026

Espelho Mágico, a new musical celebrating six decades of Brazilian television, will premiere on March 20 at the BTG Pactual Hall in São Paulo. Inspired by the legacy of Rede Globo, Brazil’s largest TV network, the production revisits iconic characters, programs, and songs that shaped the country’s cultural landscape. The story follows a writer tasked with creating a musical about Globo’s history who is guided by the spirit of legendary telenovela author Janete Clair. Blending humor, nostalgia, and nearly forty musical numbers, Espelho Mágico offers a vibrant theatrical tribute to the programs and personalities that defined generations of Brazilian viewers.

LIBERDADE, LIBERDADE – O MUSICAL Reimagines a Classic Brazilian Work of Resistance
LIBERDADE, LIBERDADE – O MUSICAL Reimagines a Classic Brazilian Work of Resistance
March 12, 2026

Liberdade, Liberdade – O Musical premieres March 13 at Cia. da Revista, offering a contemporary reimagining inspired by the landmark 1965 play Liberdade, Liberdade by Millôr Fernandes and Flávio Rangel. The original production, created during the early years of Brazil’s military dictatorship, became a symbol of artistic resistance before being censored and banned shortly after its debut. This new musical adaptation revisits that legacy through a modern lens, combining theater, live music, and choreography to explore themes of freedom, democracy, and artistic expression. Set in the atmosphere of a fictional rock festival, the production features 16 performers and a live band, creating an energetic theatrical experience that connects Brazil’s cultural history with contemporary reflections on liberty and social dialogue.

GAL, O MUSICAL Celebrates the Life and Legacy of Brazilian Icon Gal Costa
GAL, O MUSICAL Celebrates the Life and Legacy of Brazilian Icon Gal Costa
March 4, 2026

Gal, o Musical brings to the stage defining moments from the life of one of Brazil’s greatest singers, Gal Costa. The production traces her journey from birth and early artistic breakthroughs to her connection with the groundbreaking Tropicália movement, her close relationship with her mother, and the later adoption of her son, Gabriel. Blending biography with poetic storytelling, the musical introduces three mythological figures who serve as symbolic guides, illuminating the profound personal and artistic transformations she experienced throughout her life. Through music and memory, the show celebrates Gal Costa’s legacy as a cultural icon whose voice and vision helped redefine Brazilian popular music.

TINA – THE TINA TURNER MUSICAL Ignites São Paulo in Spectacular Brazilian Premiere
TINA – THE TINA TURNER MUSICAL Ignites São Paulo in Spectacular Brazilian Premiere
February 27, 2026

The global hit celebrating the life of the Queen of Rock ’n’ Roll arrives in Brazil. TINA – The Tina Turner Musical, nominated for 12 Tony Awards, opened February 26 at Teatro Santander as part of the venue’s 10th anniversary season. Starring Analu Pimenta as Tina and César Mello as Ike Turner, the production traces the icon’s journey from humble beginnings in Nutbush, Tennessee, to international superstardom. Developed with Tina Turner’s own involvement, the jukebox musical features electrifying performances of classics including “The Best,” “What’s Love Got To Do With It?,” “Private Dancer,” and “Proud Mary.” A story of resilience, reinvention, and triumph, the show runs in a limited engagement in São Paulo.

Brazil’s Beloved Doll Takes Center Stage: SUSI, O MUSICAL Opens in São Paulo
Brazil’s Beloved Doll Takes Center Stage: SUSI, O MUSICAL Opens in São Paulo
February 26, 2026

Brazil’s beloved doll takes center stage in this original musical that blends nostalgia, fantasy, and sharp social commentary. Conceived and written by Mara Carvalho, with music by Thiago Gimenes and direction by Ulysses Cruz, Susi, o Musical reimagines the 1966 Estrela Toy Factory icon for a new generation. The story follows Victor, a screen-obsessed boy who embarks on a dreamlike journey alongside Susi and a vibrant cast of characters, exploring identity, belonging, consumerism, and self-discovery. Featuring pop-infused original songs, bold visuals, and multiple versions of Susi representing diverse professions and backgrounds, the production celebrates Brazilian cultural memory while reflecting on contemporary challenges. A family-friendly spectacle with heart and humor.

Ruins, Memory and Desire: a Site-Specific HAMLET Reimagines Shakespeare in São Paulo
Ruins, Memory and Desire: a Site-Specific HAMLET Reimagines Shakespeare in São Paulo
February 23, 2026

Shakespeare’s timeless tragedy finds a bold new setting in this site-specific Brazilian adaptation directed by Rafael Gomes and starring Gabriel Leone. Staged inside the long-abandoned Cine Copan—currently awaiting restoration—the production transforms the crumbling cinema into a monumental performance space, blurring the line between architecture and drama. With the audience seated on the former stage and the action unfolding across the old auditorium, the immersive staging mirrors Hamlet’s own state of suspension and moral collapse. Featuring a multigenerational cast and a striking creative team, this contemporary reimagining reframes themes of power, desire and existential doubt for today’s audiences—turning ruin into revelation.

ÓPERA DO MALANDRO Revival Mixes Political Satire, References to Umbanda, and Brazilian Popular Culture
ÓPERA DO MALANDRO Revival Mixes Political Satire, References to Umbanda, and Brazilian Popular Culture
January 26, 2026

Nearly 50 years after its debut, Chico Buarque’s landmark musical returns in a vibrant new staging. Directed by Jorge Farjalla, Ópera do Malandro dives into Rio de Janeiro’s bohemian underworld to expose corruption, desire and hypocrisy with sharp humor and unforgettable songs. Inspired by Brecht’s The Threepenny Opera and infused with elements of Afro-Brazilian spirituality, the production blends satire, ritual and popular culture in an immersive, festive experience. Featuring a large, star-studded cast the show reaffirms the enduring power—and provocation—of one of Brazilian musical theatre’s most iconic works.

CARMINA BURANA BALLET Brings Dance, Music and Technology to São Paulo
CARMINA BURANA BALLET Brings Dance, Music and Technology to São Paulo
January 16, 2026

Carmina Burana Ballet arrives in São Paulo for a limited season, offering Brazilian audiences an immersive reinterpretation of Carl Orff’s iconic cantata. Created by Portugal’s acclaimed Vortice Dance Company and produced by Infinitus (Grupo IN), the production blends contemporary dance, monumental music and cutting-edge videomapping into a powerful sensory experience. Under the artistic and choreographic direction of Cláudia Martins and Rafael Carriço, the ballet transforms medieval poems about love, fate and desire into a striking dialogue between body and technology, sacred and profane.

THE MORNING AFTER (A Manhã Seguinte): International Comedy Hit Opens Brazilian Run in São Paulo
THE MORNING AFTER (A Manhã Seguinte): International Comedy Hit Opens Brazilian Run in São Paulo
January 6, 2026

What if love didn’t begin with the first “good morning,” but the one after? That playful question fuels A Manhã Seguinte, the hit comedy by acclaimed British playwright Peter Quilter, now making its Brazilian debut in São Paulo. After a chance encounter, two strangers wake up together facing awkward silences, unanswered questions and emotions they didn’t plan on feeling. The situation spirals delightfully out of control with the arrival of an outspoken mother and a scene-stealing brother, turning an ordinary morning into a cascade of revelations and laughs.

BROKEBACK MOUNTAIN Opens in São Paulo in Only the Second Official Stage Production Worldwide
BROKEBACK MOUNTAIN Opens in São Paulo in Only the Second Official Stage Production Worldwide
January 6, 2026

One of the most powerful love stories of modern times arrives on Brazilian stages. Brokeback Mountain makes its São Paulo debut at Teatro Itália on January 14, marking only the second official stage production of the work worldwide. Adapted by Ashley Robinson from Annie Proulx’s acclaimed short story, the musical revisits the intense, unspoken romance between cowboys Jack Twist and Ennis Del Mar in 1960s rural America. Directed by Moacyr Góes, the Brazilian production stars Marcéu Pierrotti and Júlio Oliveira and features an original score by Dan Gillespie Sells. Following a highly praised London run, the show blends music and drama to explore love, repression, intolerance, and the lasting cost of silence.

Happiness Takes the Stage: Starring Zeca Baleiro Musical FELICIDADE Opens in São Paulo
Happiness Takes the Stage: Starring Zeca Baleiro Musical FELICIDADE Opens in São Paulo
January 5, 2026

Felicidade is a refreshing blend of comedy, music and graphic-novel flair. Written by acclaimed cartoonist and playwright Caco Galhardo and directed by Dani Angelotti, the show follows a successful writer and influencer who wakes up inexplicably — and permanently — happy. What begins as a curious mood shift soon becomes a life-altering condition, raising the question: can constant happiness disrupt not only oneself, but everyone around you? Starring Martha Nowill, the production features live musical direction and onstage participation by singer-songwriter Zeca Baleiro, alongside a versatile ensemble. Inspired by Tom Zé’s song Vai (Menina Amanhã de Manhã), Felicidade mixes humor, surrealism and social reflection, inviting audiences to rethink personal joy and collective well-being.

Capoeira, Love and Resistance Hit the Stage in Gilberto Gil’s Tropicália Anthem DOMINGO NO PARQUE
Capoeira, Love and Resistance Hit the Stage in Gilberto Gil’s Tropicália Anthem DOMINGO NO PARQUE
January 3, 2026

Set in Salvador in the early 1970s, Domingo no Parque expands Gilberto Gil’s iconic song into a vivid stage narrative where friendship, love and political tension collide. Every afternoon, João, Jozé and their friends gather in the Ribeira neighborhood to play capoeira — a space of joy, ritual and community. The balance is disrupted when Jozé brings João to see a performance by his beloved Juliana, who soon begins attending the capoeira circle herself. Old passions resurface: Juliana once lived an intense romance with João, cut short when he impregnated another woman, Juci. Now pursuing her dream as a singer and active in resistance movements against Brazil’s military dictatorship, Juliana becomes both the emotional and political catalyst of the story, drawing the characters toward an inevitable confrontation.

São Paulo’s Municipal Theatre Presents BERNSTEIN'S MASS, with Paulo Szot and the Operatic Stage Debut of Beto Sargentelli
São Paulo’s Municipal Theatre Presents BERNSTEIN'S MASS, with Paulo Szot and the Operatic Stage Debut of Beto Sargentelli
December 15, 2025

Leonard Bernstein’s bold, genre-defying Mass returns to the stage of Theatro Municipal de São Paulo for two special performances on December 19 (8 p.m.) and 20 (5 p.m.). Conducted by Roberto Minczuk, the production brings together the São Paulo Municipal Symphony Orchestra, the Coral Paulistano and the Lírico Choir, with Tony Award–winning baritone Paulo Szot as the Celebrant. Blending traditional Catholic liturgy with rock, jazz, musical theatre and protest songs, Mass reflects the social unrest and spiritual questioning of the 1970s while remaining strikingly relevant today. The performances also mark the Municipal debut of musical-theatre star Beto Sargentelli, whose presence bridges the worlds of opera and contemporary musical theatre.

From Elizabethan Tragedy to Urban Beats: HIP HOP HAMLET Opens Teatro YouTube
From Elizabethan Tragedy to Urban Beats: HIP HOP HAMLET Opens Teatro YouTube
December 15, 2025

The newly opened Teatro YouTube launches its inaugural season on December 18 with Hip Hop Hamlet, a bold contemporary musical that fuses Shakespeare’s classic tragedy with the aesthetics and rhythms of hip-hop culture. The production blends live performance, immersive lighting, videocenography and a soundtrack featuring Aretha Franklin, Racionais MC’s, Kanye West, Jorge Ben Jor, Toni Tornado and Tim Maia.



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