The Business of American Theatre - by William Grange

Research guide to the history of producing theatre in the United States ... explores how traditions of investment, marketing, labor union contracts, advertising, leasing arrangements, ticket scalping, zoning ordinances, royalties, and numerous other financial transactions have influenced the art of theatre for the past three centuries ... Richard Rodgers and his keen eye for investment, Jacob Shubert and his construction of the "Bridge of Thighs" for his showgirls at the Winter Garden, the significance of the Disney souvenir shop near the Lyceum Theatre on Broadway, and the difference between losing millions of dollars on a Broadway show and making billions—all in one night. 336 pages.

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Publisher: Routledge

Released: 2020