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07/22/14: Restaurant Startup #103 - Cold Cash for Warm Bread
Restaurateurs and investors Joe Bastianich and Tim Love are on The Hunt for the next big thing in baked goods. They struggle to decide between two pitches: Kones by K, a mother and daughter duo from Brooklyn, New York who want to reinvent the waffle cone with portable meals, both sweet and savory, and open a quick-serve restaurant in Manhattan; and Knead, an upscale bread company run by a loveable pair of friends, from New Jersey. They want to turn their bakery concept into the next Starbucks. The question is, whose novel concept will get a chance to move on and will it be enough to score some of Joe or Tim's dough?
About Restaurant Startup:
"Restaurant Startup" is on a quest to discover, invest in and launch America's next great culinary concepts. Restaurateur and TV personality Joe Bastianich and chef and restaurant operator, Tim Love, vie against each other to invest their own money in food concepts they believe will make them millions. Each week, two teams pitch our investors, Bastianich and Love, for a shot at launching a temporary version of their great concept for a restaurant or a specialty food shop. The chosen team is given the keys to a working restaurant on Melrose Avenue in Los Angeles. They get 36 hours and $7,500 to put their dream to the test and launch a pop-up restaurant; come up with a branding campaign; and write a business plan. Under the watchful eye of Joe and Tim's culinary consultant, Waylynn Lucas, the aspiring food moguls open their doors, serve their food and test their concept on the public. At the end of the process, our two investors will decide whether or not they will put their own money on the line to make someone's dream come true and, hopefully, make big money for themselves.