Clever BETTER CALL SAUL Billboard Promo Pops Up in New Mexico!
As production gets underway in Albuquerque, New Mexico for the 'Breaking Bad' sequel BETTER CALL SAUL, a promotional billboard for the highly anticipated series has popped up along route I-25. At left, check out the image shared by sharp-eyed Instagram user varago01, who captions the photo: "Albuquerque's favorite lawyer is back in town. New Better Call Saul billboard on the south side of the AHS campus, near Mountain and I-25."
The ad advertises the services of "James M. McGill", the pre-Saul moniker of Bob Odenkirk's Breaking Bad attorney character.
Set to premiere in early 2015, the show will feature series regulars Bob Odenkirk, Michael McKean, Jonathan Banks (Breaking Bad, Wiseguy) as "fixer" Mike Erhmantraut, McKean (This is Spinal Tap) as Chuck, Rhea Seehorn (Franklin & Bash, House of Lies) as Kim, Patrick Fabian (Big Love, Grey's Anatomy) as Hamlin and Michael Mando (Orphan Black, The Killing) as Nacho -- characters that will represent both legitimate and illegitimate sides of the law.
Better Call Saul is the prequel to the award-winning series Breaking Bad. Gilligan and Breaking Bad writer and producer Peter Gould created the show together and serve as co-showrunners of the premiere season. The series is set six years before Saul Goodman (Odenkirk) meets Walter White. When we meet him, the man who will become Saul Goodman is known as Jimmy McGill, a small-time lawyer searching for his destiny, and, more immediately, hustling to make ends meet. Working alongside, and, often, against Jimmy, is "fixer" Mike Erhmantraut (Banks), a beloved character introduced in Breaking Bad. The series will track Jimmy's transformation into Saul Goodman, the man who puts "criminal" in "criminal lawyer." The series' tone is dramatic, woven through with dark humor.
As previously announced, Breaking Bad creator and showrunner Vince Gilligan directed the first episode of the series, which has already been greenlit for a second season of 13 episodes. The debut season will consist of 10 episodes.
Better Call Saul is executive produced by Gilligan, Gould, Mark Johnson (Breaking Bad, Diner, Rain Man) and Melissa Bernstein (Breaking Bad, Rectify, Halt and Catch Fire) with Breaking Bad alums Thomas Schnauz and Stewart A. Lyons as co-executive producers for Sony Pictures Television.
Photo source: Instagram