Twitter and Viacom Collaborate to Find New Ways to Advertise in Social Media, According to CNET
This past Wednesday, Viacom announced a deal between them and Twitter for a joint venture to advertise on popular television shows. According to CNET, Viacom plans to collaborate with Twitter to advertise on popular shows airing on MTV, Comedy Central, Nickelodeon, VH1, CMT, TV Land and Spike TV.
This is a recent announcement in a string of television and professional sports advertising partnerships that Twitter has made in recent months under the banner Twitter Amplify. The Viacom social video ads are set to debut on August 25th during the MTV Video Music Awards, with backstage access, interviews and videos being tweeted while the big events are occurring.
Twitter now has over 200 million users and plans to specifically target television viewers with sponsored tweets. When a program's audience is live tweeting about a program, they will also receive tweets from the show's on-air sponsors.
It is no secret that social media is becoming the world's primary form of advertising. The viewing potential is nearly limitless. GAL Inc is an internet marketing company that works to improve businesses' advertising reach through social media sites such as Twitter, Facebook and Google Plus. "Keeping your clients up-to-date on the latest company news is crucial to keeping your market aware and engaged," said company owner Gal Davidi. "By connecting with a mass media company such as Viacom, social media ads become exponentially more important."
Branding is an important way to build a following and community. Their staff researches popular trends. By using the correct techniques for search engine optimization, they will enable a business to rank highly in Google searches and perform all kinds of internet advertising such as posting banner ads and pay per click (ppc) marketing.
GAL Inc maintains websites by keeping them current. It is important not only to have a web presence, but to also regularly update your pages to keep a professional appearance. They maintain all Blogger, Twitter and Facebook pages to gain interest for their clients' businesses.