Healthcare Marketing Director Lindsay Neese Burton brings significant healthcare marketing strategy expertise to Reputation.com
Burton brings with her more than 10 years of healthcare marketing experience. She was previously the Senior Director of Consumer Marketing at Duke Health, Marketing Manager at Wake Forest Baptist Health, and Manager of Marketing and Public Relations at University of Virginia Health System.
"Healthcare professionals have generally accepted the importance of measuring patient satisfaction with Consumer Assessment of Healthcare Providers and Systems (CAHPS) survey data, but it's vital for them to capture the patient experience on social media as well," Burton said. "Hospitals and physicians are receiving patient reviews all over the social web, but have not discovered the most efficient way to monitor and apply that information to improve the patient experience. I look forward to working with healthcare customers to help them develop effective Online Reputation Management strategies."
To learn more about how Reputation.com helps healthcare and 77 other industries make operational improvements, improve online reputation and drive revenue, visit www.reputation.com.
Reputation.com, Inc., based in Silicon Valley, pioneered Online Reputation Management (ORM) technology for the enterprise market in 2006. With its SaaS platform, businesses across the Americas, Europe and Asia Pacific gain actionable insights that help them make operational improvements, improve online reputation and drive revenue.
Reputation.com technology has managed tens of millions of consumer reviews and interactions across hundreds of thousands of online points of presence for global companies spanning 77 industry verticals, including healthcare, retail, automotive, restaurants and others.
Reputation.com is a World Economic Forum Global Growth Company and is funded by the same top-tier venture capital firms that backed Google, Facebook, Cisco and Microsoft. To learn more, visit www.reputation.com