Geoscape Revitalizes Market Research via Modernized Approach and New Business Unit

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Geoscape Revitalizes Market Research via Modernized Approach and New Business Unit

Geoscape, a leading provider of business intelligence technology, data and analytics, announced the addition of its Research Services Unit, providing primary research designed to integrate modern research techniques with its unmatched data resources and analytics. With the creation of Geoscape Research, businesses can access the full array of data, analytics and research technologies, creating a comprehensive approach to accessing the emerging majority of consumers.

The unit will be led by Raul Lopez, who is an industry veteran known and respected in the Hispanic and multicultural area with over 34 years of industry study. Lopez joins Geoscape from Phoenix Marketing International, where he served as head of their multicultural unit. As Vice President, Research Services, he and his team will be responsible for providing a wide range of primary research services, leveraging data and technology offered by Geoscape. Joining Raul on the Geoscape Research team as a Senior Client Advisor is Ms. Jeronima Pilar, also from Phoenix Marketing International.

"I've known and respected Geoscape for many years," said Raul Lopez. "America's increasingly diverse population necessitates responsive changes and greater sophistication in the marketing research practices of US corporations, and Geoscape is uniquely qualified to provide this."

"Geoscape has provided research services for many years, but we have done so in response to specific client requirements such as consumer segmentation and to fill knowledge gaps - never leading with primary research. Now our business model has evolved to include automated market intelligence plus a range of services that build upon each other. We feel we can really add value for our clients using a combined analytic approach," states César M. Melgoza, Geoscape's Founder & CEO.

Among the benefits of the Geoscape Research approach are advanced sampling techniques, database enrichment, CultureCoding, mapping and spatial analytics for both business-to-business and business-to-consumer studies. Geoscape believes it can bring primary research and discovery into the 21st century using smarter techniques and technologies that deliver smarter and more actionable results.

For a data sheet on Geoscape Research Services, send your request to research@geoscape.com or call 1-888-211-9353.

About Geoscape:

Geoscape provides automated intelligence systems, unique data products and analytic services for companies seeking to tap into the growth of new mainstream consumers in the U.S., Canada and Europe. The online Geoscape Intelligence System (GIS), the DirecTarget database enrichment system and a variety of geo-demographic, consumer, business and media databases enable actionable insights that lead our clients to gain significant business advantages. Geoscape is a privately held company owned by NMS Capital and Cesar M. Melgoza, Founder & CEO, and is headquartered in Miami.

SOURCE: BUSINESS WIRE




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