888ladies Bingo Launches New Design and New Campaign - 'You Make It Great'
GIBRALTAR, December 2, 2013 /PRNewswire/
888ladies reveals stylish new look and campaign designed to put their customers at the center
888ladies Bingo, bingo brand in the house of 888.com entertainment gaming offerings, is proud to reveal its new look, new features and fresh new attitude celebrated by a multichannel media campaign.
888ladies bingo went through a collaborative repositioning process to bring the brand more in line with the 888.com consumer-centric and entertainment-focused vision. Valued current 888ladies players as well other online bingo enthusiasts were surveyed in order to determine what makes an online bingo site great and from those results along with other information, the new 888ladies - 'You Make It Great' was developed.
The newly revamped site aims to give players more of what they want, by introducing special features such as the 'Make it great' vote, which enables players to voice their preferences on promotions, features and more. Other features include a Casino games section to the lobby, enabling players to enjoy their favourite slots and other instant games, and, most importantly, a refreshed look and interface designed to improve the user experience, yet still maintain all of the popular aspects of 888ladies that loyal players love.
As part of the launch of the renewed 888ladies.com, a new multi-media campaign has been developed, reflecting how real women can make their 888ladies experience great, and presented in the new TV ad seen here. As part of the campaign, 888ladies.com will offer several promotions for players, including '888 Free Bingo' rooms for new players where no deposit is required, a 15k giant jackpot game open to all players and 500 Free Daily Bingo rooms that will be available to all depositors. On top of all of this, the new 888ladies is also offering a welcome bonus where new players can play with 35, by depositing just 10.