HOKA ONE ONE Named Official Footwear Sponsor of 2017 Dallas Marathon
Starting off on the right foot, the BMW Dallas Marathon, Half Marathon and SMU Cox School of Business Relay, which opened registrations May 1, is excited to announce HOKA ONE ONE® as the official footwear partner of the 2017 race held Sunday, December 10. This is the second year that the leading designer of premium running shoes has partnered with Dallas' largest and Texas' oldest running marathon.
As a part of the partnership, HOKA ONE ONE will showcase its footwear during the two-day BMW Dallas Marathon Health and Fitness Expo, December 8-9, and will donate shoes to support Dallas Marathon community fitness programs. HOKA ONE ONE elite athletes will also be in Dallas throughout race weekend. Last year five HOKA athletes partnered with the Dallas Cowboys, Dallas Mavericks, Dallas Stars, FC Dallas and Texas Rangers to run the five-person relay, competing to raise $10,000 for charity. In 2016, Kyle Merber lead the Texas Rangers to victory.
Since its 2009 debut, HOKA ONE ONE has rapidly expanded into the mainstream running market and has become a leader in running footwear innovation.
"As HOKA ONE ONE continues to expand its footprint in the running world, we are proud to partner with them for the second year in a row," said Paul Lambert, President of the Dallas Marathon. "The BMW Dallas Marathon is dedicated to providing our participants with the best race experience and we are glad to work with a brand that shares that dedication by consistently bringing innovative technologies to runners and endurance athletes throughout the world."
"HOKA ONE ONE is thrilled to partner yet again with the Dallas Marathon," said Mike McManus, Senior Sports Marketing Manager at HOKA ONE ONE. "The race has tremendous history and this spectacular event - for runners, by runners - is a testament to a vibrant community here."