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AMERICAN APPAREL FASHION COVERAGE - PAGE 2

 
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Disney's Olivia Holt Is The New Face Of WallFlower Jeans Disney's Olivia Holt Is The New Face Of WallFlower Jeans
by BWW News Desk - September 17, 2014

WallFlower Jeans, an All-American Juniors lifestyle brand, announced Olivia Holt of Disney's 'I Didn't Do It' as its new celebrity spokesperson.... (more...)
Tommy Hilfiger Showing at Park Avenue Armory for Spring 2015 NYFW Tommy Hilfiger Showing at Park Avenue Armory for Spring 2015 NYFW
by BWW News Desk - August 25, 2014

The Tommy Hilfiger Group announced that Tommy Hilfiger will show his Spring 2015 women's runway collection at the Park Avenue Armory during New York Fashion Week on Monday, September 8 at 11:00am, marking his first September show at the location.... (more...)
Gap Inc. Extending International Presence to India Gap Inc. Extending International Presence to India
by BWW News Desk - August 22, 2014

Gap Inc. announced plans to enter India through franchise-operated Gap brand stores in 2015. Gap is partnering with Arvind Lifestyle Brand Limited, a subsidiary of Arvind Limited, which is one of India's largest textile companies. The first stores are expected to open in India's two largest cities -... (more...)
Gap's Fall Campaign Is All About Individuality Gap's Fall Campaign Is All About Individuality
by BWW News Desk - August 19, 2014

Gap, the iconic American clothing brand, revealed the first chapter of its new fall campaign which celebrates the individuality and authenticity of personal style by questioning what it means to Dress Normal.... (more...)
American Apparel Names Laura A. Lee To Board of Directors American Apparel Names Laura A. Lee To Board of Directors
by BWW News Desk - August 18, 2014

American Apparel, Inc. announced the appointment of Laura A. Lee to the company's board of directors.... (more...)
Photo Coverage: Altuzarra x Target Campaign Photo Coverage: Altuzarra x Target Campaign
by BWW News Desk - August 18, 2014

Target next major collab - Altuzarra - arrives in stores, online, and an edited version globally on NET-A-PORTER.COM on September 14th. While we all count down the days, Target has finally revealed the Altuzarra x Target campaign photos featuring model Eva Herzigova and shot by Peter Lindbergh.... (more...)
Kenneth Cole Launches Fall Campaign: LOOK GOOD, FOR GOOD Kenneth Cole Launches Fall Campaign: LOOK GOOD, FOR GOOD
by BWW News Desk - August 13, 2014

Kenneth Cole, a pioneer in the fashion industry who has consistently demonstrated a deep commitment to social change for over 30 years, has launched a new campaign for fall, LOOK GOOD, FOR GOOD.... (more...)
Banana Republic Debuts New Look Banana Republic Debuts New Look
by BWW News Desk - August 11, 2014

Banana Republic has revealed a new look, anchored in the fresh styling point of view of the brand's new Creative Director and EVP of Design, Marissa Webb. Fall signals a significant shift across the entire brand, from the product and styling of the collection, to the debut of the global marketing ca... (more...)
Tommy Hilfiger Debuts Fall 2014 Campaign Tommy Hilfiger Debuts Fall 2014 Campaign
by BWW News Desk - July 31, 2014

The Tommy Hilfiger Group, which is wholly owned by PVH Corp., announced its Fall 2014 global advertising campaign la víe en rõpe. The Hilfigers - the beloved all-American family at the heart of the brand's marketing strategy - make the trek to Lake Tahoe, where California and Nevada meet, to establi... (more...)
Authentic Brands Group Acquires Airwalk and Others From Payless Holdings Authentic Brands Group Acquires Airwalk and Others From Payless Holdings
by BWW News Desk - July 30, 2014

Authentic Brands Group, LLC and Payless Holdings LLC announced that ABG has finalized the purchase of certain assets of Collective Licensing International, LLC, Lifestyle Brands Corporation, and Collective Brands Cooperatief U.A. (collectively CLI). The asset purchase includes several youth lifestyl... (more...)
Calvin Klein to Be Official Event Sponsor of CBS's FASHION ROCKS Special Calvin Klein to Be Official Event Sponsor of CBS's FASHION ROCKS Special
by TV News Desk - July 29, 2014

Calvin Klein, Inc. today announced that Calvin Klein is one of the official event sponsor partners of Fashion Rocks a television special celebrating the powerful relationship between fashion and music.... (more...)
Kate Upton to Debut First EXPRESS Campaign in Times Square Kate Upton to Debut First EXPRESS Campaign in Times Square
by BWW News Desk - July 01, 2014

Iconic American retailer, EXPRESS, Inc. announced that brand ambassador Kate Upton will debut her first advertising campaign for EXPRESS. The launch of the fall 2014 denim campaign with Upton makes her the first celebrity spokesperson to grace the brand's advertising in more than a decade. Upton wil... (more...)
Zac Posen Named Creative Director of Brooks Brothers' Womens Collection Zac Posen Named Creative Director of Brooks Brothers' Womens Collection
by BWW News Desk - June 27, 2014

Big news for your Friday morning: Brooks Brothers, America's longest established apparel brand announced that Zac Posen has been named Creative Director for its signature Women's collection and accessories.... (more...)
Kerry Washington, Lyn Paolo to SCANDAL Fashion Collection Inspired by Hit Series Kerry Washington, Lyn Paolo to SCANDAL Fashion Collection Inspired by Hit Series
by TV News Desk - June 25, 2014

Emmy and Golden Globe nominated actress Kerry Washington and costume designer Lyn Paolo, in partnership with Elliot Staples, head of design from The Limited, have developed a new fashion line exclusively for The Limited inspired by Shonda Rhimes' top-rated ABC drama, Scandal... (more...)
Banana Republic Launches ONE+ALL Program to Give Back Banana Republic Launches ONE+ALL Program to Give Back
by BWW News Desk - May 28, 2014

Banana Republic announced the expansion of its ONE+ALL program that commits volunteer hours and fund-raising support to organizations that make a difference in communities where the brand's employees work and live. Over the first weekend in June, customers are invited to shop for a cause in support ... (more...)
Altuzarra For Target Announced for Fall Altuzarra For Target Announced for Fall
by BWW News Desk - May 22, 2014

Target Corporation announced it is partnering with Altuzarra - a luxury fashion brand known for merging femininity, sophistication and practicality - on a limited-edition collection of women's ready-to-wear, accessories and shoes. The collection will be available Sept. 14 at most Target stores in th... (more...)
T.J.Maxx And Marshalls Kick Off Memorial Day Weekend In Style T.J.Maxx And Marshalls Kick Off Memorial Day Weekend In Style
by BWW News Desk - May 21, 2014

Memorial Day, the unofficial start to summer, is this weekend and that means warmer weather is upon us! According to the 2014 edition of the Farmers' Almanac, summer weather is on its way. 'After an exceptionally long, cold winter and a wet start to spring for most regions of the United States, you ... (more...)
Belk, Inc. Donates $100,000 to American Red Cross for Storm Relief Efforts Belk, Inc. Donates $100,000 to American Red Cross for Storm Relief Efforts
by BWW News Desk - May 02, 2014

Belk, Inc. has announced a multilayered partnership with the American Red Cross to aid those impacted by the recent storms that have swept through the southern United States. As a part of the partnership, Belk will make a $100,000 contribution to help with immediate and long-term recovery efforts, a... (more...)
Roland Mouret Teams Up with Banana Republic On Limited-Edition Collection For Fall Roland Mouret Teams Up with Banana Republic On Limited-Edition Collection For Fall
by BWW News Desk - April 14, 2014

Banana Republic and celebrated designer Roland Mouret announced the Roland Mouret for Banana Republic Collection a limited-edition, covetable capsule highlighting Mouret's keen understanding of fit and the female form through the use of Banana Republic's signature Sloan fabric. Banana Republic's Slo... (more...)
Breaking News: H&M Confirms Alexander Wang x H&M Breaking News: H&M Confirms Alexander Wang x H&M
by BWW News Desk - April 13, 2014

The secret is finally out. During a party at the Coachella Music Festival in Palm Springs, H&M announced that their next designer collaboration will be with Alexander Wang. The collection will debut on November 6 this year, which means is time to sharpen your elbows and put your game face on, as the... (more...)
Lucky Brand to Help Celebrate JOHNNY CASH Lost Album 'Out Among The Stars' Lucky Brand to Help Celebrate JOHNNY CASH Lost Album 'Out Among The Stars'
by BWW News Desk - March 24, 2014

Lucky Brand announced today that they are expanding their ongoing partnership with original American icon, Johnny Cashthe 'Man in Black' in honor of the March 25 release of a lost Johnny Cash album, Out Among The Stars... (more...)
Gap Inc. Opens First-Ever Franchise Old Navy Store Gap Inc. Opens First-Ever Franchise Old Navy Store
by BWW News Desk - March 18, 2014

Gap Inc. announced its plans to open five franchise-operated Old Navy stores in the Philippines in 2014, an important pillar of the company's international growth strategy for the brand. The first two Old Navy stores will open in Manila in March and there are plans to open three more stores in the s... (more...)
Kate Upton is the New Face of EXPRESS Kate Upton is the New Face of EXPRESS
by BWW News Desk - March 12, 2014

Iconic American retailer, EXPRESS, Inc. announced supermodel and actress Kate Upton as their Brand Ambassador, making her the first celebrity spokesperson to grace the brand's campaigns in the last decade. To kick off the partnership, Upton will host the EXPRESS Spring Summer 2014 Runway Show at The... (more...)
Kleinfeld Expands with KLEINFELD PINK LABEL for Young Girls with Kleinfeld Expands with KLEINFELD PINK LABEL for Young Girls with
by BWW News Desk - February 28, 2014

Kleinfeld Bridal, a leader in bridal fashion, announced the launch of 'Kleinfeld Pink Label,' a special occasion dress collection for young girls that will debut Holiday 2014 in select high-end retailers nationwide. This will mark the first time that Kleinfeld-branded dresses will be available at re... (more...)
Banana Republic Unveiled TRUE OUTFITTERS Spring Campaign Banana Republic Unveiled TRUE OUTFITTERS Spring Campaign
by BWW News Desk - February 21, 2014

Banana Republic unveiled a new look with its Spring 2014 campaign - a heartfelt nod to the modern day adventurer who appreciates the journey, not just the destination, and is perfectly outfitted every step of the way. Inspired by the brand's heritage and the pioneering spirit of its San Francisco ro... (more...)



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