Steve Madden Debuts New Interactive Website
Steve Madden launched its new interactive, technology driven website integrating social sharing, editorial commerce, and targeting to offer its customers a speedier and superior shopping experience. The new features will include:
- User generated content from Instagram throughout the site, leveraging a new technology that pulls from hashtags.
- Social log-in from Facebook, allowing the customer to share product they love, purchases, as well as editorial content from trend and look book pages. In the Friend Faves area they will see what their friends and fans of the brand have purchased, loved, pinned and tweeted, providing them with a unique and socially integrated experience.
- Relaunch of SM World dedicated to all things Steve Madden - blog, SM Music, Steve Madden in the news, celebrity collaborations, event listings, etc. All posts will be shoppable and link back to product available on the site.
- Improved targeting of customers based on prior visiting behavior and purchase behavior
The site, which will be state-of-the-art, safe and secure offers Steve Madden customers a new level of brand engagement.
About Steve Madden
Steve Madden designs, sources and markets fashion-forward footwear and accessories for women, men and children. In addition to marketing products under its owned brands including Steve Madden, Steven by Steve Madden, Madden Girl, Freebird by Steven, Stevies, Betsey Johnson, Betseyville, Report Signature, Report, Big Buddha, Wild Pair, Cejon and Mad Love, the Company is the licensee of various brands, including Olsenboye for footwear, handbags and belts and Superga and l.e.i. for footwear. The Company also designs and sources products under Private label brand names for various retailers. The Company's wholesale distribution includes department stores, specialty stores, luxury retailers, national chains and mass merchants. The Company also operates 121 retail stores (including the Company's four Internet stores). The Company licenses certain of its brands to third parties for the marketing and sale of certain products, including for ready-to-wear, outerwear, intimate apparel, eyewear, hosiery, jewelry, fragrance, luggage and bedding and bath products.