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Naomi Watts Wears a Prudential Financial Dress at Cannes

Related: Naomi Watts, Marchesa, Prudential Financial
Naomi Watts Wears a Prudential Financial Dress at Cannes

When stars are interviewed on the carpet, the first question they are usually asked is, "Who are you wearing?" Well, at tonight's Cannes Film Festival red carpet, fashionista Naomi Watts is going not going say Calvin Klein or Zac Posen but "Prudential Financial."

The gown Watts will be wearing tonight was designed by a retired realtor named Francesca Azzara, who is part of a larger marketing campaign created by Prudential and advertising agency Droga5. Droga5 recruited Marchesa designers Georgina Chapman and Keren Craig to help Azzara design and create Watts' dress.

The whole process has been documented in "Chapter Two," a campaign that features retirees like Azzara who now have the resources to fulfill their dreams.

Marchesa even tweeted Watts picture:

The lovely #NaomiWatts in #Marchesa at the #Cannes2014 . See how a retiree helped us make it http://Prudential.com/ChapterTwo pic.twitter.com/rjBdkqf2oA


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