'Love Comes In Every Shade' At the Gap

Related: Gap, Apparel, Accessories

'Love Comes In Every Shade' At the Gap

This holiday season, Gap's new campaign, "Love Comes In Every Shade," celebrates the colorful, optimistic holiday product Gap is known for and celebrates some of the many forms of love.

Wearing their must-have gifts of the season in a range of colors, the campaign features a diverse group of actors, musicians and their loved ones. Each group represents a different relationship, including true love with actors Michael J. Fox and wife Tracy Pollanfatherly love with rapper Nas and his father, blues musician Olu Daramodern love with the cast of NBC's "The New Normal"; self love with actress Aubrey Plazapuppy love with actor Jack Huston and his dog Orso; best friend love with directorGia Coppola and actress Nathalie Love; and married love with musician Rufus Wainwright and artistic director Jörn Weisbrodt.

"This campaign features some well-known actors, musicians and their loved ones, all wearing clothes from our new holiday collection," said Seth Farbman, Gap's Global Chief Marketing Officer. "Their personal relationships help remind us that every family is unique and often goes beyond just those we're related to—it also includes the people we share our lives and deepest passions with. This campaign celebrates these diverse, optimistic views on family and the many forms love can take."

Sharing the Love

As part of the campaign in the U.S. and Canada, Gap is spreading love digitally through partnerships with online communities Postagram and Pinterest. Starting November 7, consumers can visit Postagram's Facebook app to turn their photos from Facebook, Instagram and elsewhere into real postcards that will be mailed to their loved ones at no cost, courtesy of Gap. Then on November 12, users who pin Gap's favorite holiday items to their Pinterest wish lists through an app on Gap's Facebookpage will be automatically entered to win a Gap gift card. Five winners will be selected each week through December 24.

Styld.by, Gap's digital catalog collaboration with well-respected fashion and lifestyle websites, continues with new content for the holiday gifting season. Each Styld.by partner, including Refinery29, WhoWhatWear, Lookbook and Rue, will curate holiday gift guides from their own point of view. The gift guides will be based on different personality types, like 'For My BFF' and 'For My Skater' and utilize pieces from the Winter Icons collection alongside other covetable gift ideas specific to each personality.

The campaign will also appear in December issues of national magazines including Vogue, Lucky, InStyle, Glamour, People StyleWatch and Vanity Fair; outdoor in key markets including New YorkLos AngelesSan Francisco and Chicago; and in digital advertisements. To follow the content, visit Gap's FacebookTwitterPinterest and Instagram communities and join the conversation with the hashtag #GapLove.




More On: Michael J. Fox, Tracy Pollan, Olu Dara, Aubrey Plaza, Jack Huston, Rufus Wainwright, Vanity Fair,

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