MoMA Kicks Off Meta-Monumental Garage Sale, 11/17
For her first solo exhibition at The Museum of Modern Art, multimedia performance artist Martha Rosler (American) will present her work Meta-Monumental Garage Sale, a large-scale version of the classic American garage sale, in the Museum's Donald B. and Catherine C. Marron Atrium. MoMA visitors will be able to browse and purchase second-hand goods that are organized, displayed, and sold by the artist and her floor assistants.
Meta-Monumental Garage Sale will fill MoMA's Marron Atrium with strange and everyday objects-clothes, books, records, toys, bric-a-brac, costume jewelry, artworks, mementos, and other miscellaneous items-donated by the artist, her family and friends, Museum staff, and the general public, creating a lively space for exchange, not only for consumer goods, but also for real and fictive narratives, ideas, and interactions with the artist. Rosler will be running the sale on a daily basis, engaging with Museum visitors, who will be encouraged to browse merchandise, choose items to buy, haggle over prices, and make purchases. Customers will also be invited to have their photographs taken with their purchases. The exhibition is organized by Sabine Breitwieser, Chief Curator, and Ana Janevski, Associate Curator, with Jill A. Samuels, Performance Producer, Department of Media and Performance Art.
The exhibition is supported in part by The Modern Women's Fund.