Photo Flash: Live-Action PAIN & GAIN Billboard Stops Traffic in LA
PAIN & GAIN, Paramount
Paramount put some muscle behind the August 27th Blu-ray and DVD debut of the action-packed dark comedy PAIN & GAIN with a traffic-stopping billboard on world-famous Sunset Boulevard in West Hollywood. Live body builders put on a dazzling display of pecs and abs above the Sunset Strip as they built muscle-and awareness-for the home entertainment debut of the film critics called "hilarious, smart, clever and fresh" (Entertainment Weekly) and "the guy flick of 2013" (Playboy).
Actress Bar Paly, the film's stunning female lead, dropped by to take in the display, as did Brian Nguyen, the expert trainer who helped get Mark Wahlberg into killer shape for the film.
Based on an unbelievable true story, PAIN & GAIN stars Mark Wahlberg, Dwayne Johnson and Anthony Mackie as a group of personal trainers in 1990s Miami who, in pursuit of the American Dream, get caught up in a criminal enterprise that goes horribly wrong. Director Michael Bay's "new American classic" (FOX-TV) is "unhinged, frenetic, darkly funny" (People) and "like Pulp Fiction-without the fiction!" (KMAX-TV).