Twitter Unveils Advertising API; Letting Marketers Advertise via 3rd Party Tools
Just announced over at Twitter's advertising blog:
"Since we launched Promoted Tweets in April 2010, marketers have come to Twitter to reach new audiences and Engage with more than 200 million active Twitter users on the web, on mobile devices, and on tablets. As interest in Twitter has grown, our focus has been on delivering better ads for users, not more ads. We believe our system is working well because users like the ads experience on Twitter. Our system rewards marketers for being good, not for being loud. And this approach encourages ads that are engaging, relevant and useful.