Technology is Transforming Publishing, Supporting Consumption of Content on Every Device, Adobe CEO Shantanu Narayen Says
Press Release, News
Publishing is undergoing a dramatic transformation, says Shantanu Narayen, president and CEO of Adobe. Narayen spoke to leading Utah technology executives and business and community leaders at Utah Technology Council's (UTC) (http://www.utahtech.org) 2013 Hall of Fame Celebration last week at the Grand America Hotel in Salt Lake City.
“Publishing dollars are now turning to dimes,” Narayen told the audience. “This is a challenge for everyone in the publishing industry and an opportunity, as well, as we move to a consumption environment. Consumers want to have every kind of content available to them wherever they are, from any device that they want.”
Narayen referred to Adobe's Digital Marketing Software as a Service (SaaS) business, based in Utah, as a “runaway success” that is on a run rate exceeding one billion dollars in annual revenue.
“All of marketing is moving online,” he noted. “Every company needs to adapt to this opportunity and need. That is presenting a great opportunity for Adobe and for all technology companies here.”
He noted that Adobe's iconic building on Utah's I-15 corridor is one of his favorite Adobe buildings and remarked that Adobe's Utah roots run deep.
At the event, David R. Bradford, Carl R. Kjeldsberg and John M. Matsen, III were inducted into the UTC Hall of Fame. The Hall of Fame honors individuals with Utah ties that have made global contributions to the information technology, life science and clean tech industries through new technology, innovation and leadership.