Sharethrough Announces World's First Native Advertising Summit
Native advertising company Sharethrough today announced that it will host the industry's first Native Advertising Summit on Wednesday, February 27 at The Standard High Line. Attendees will hear from some of the world's leading brands, agencies and publishers as they share their perspectives on native advertising and discuss their experiences with this disruptive form of advertising, while helping to define its place in the industry.
Speakers include senior executives from companies such as GE, OMD, Mediacom, Upworthy, AOL, Vice, Adaptly, College Humor and Refinery 29, with a closing keynote presentation by Gary Vaynerchuk of VaynerMedia.
"Now is the time for media and advertising industry leaders to come together and shape the future of this emerging new medium," said Dan Greenberg, co-founder and CEO of Sharethrough. "For the first time, this Summit will bring together the top brands, agencies and publishers who are on the vanguard of native advertising. Speakers will share their experiences creating innovative campaigns and reorienting their business models around native ads, and collectively provide the insights needed to help chart the future of this market."