Samsung Mobile and Internationally Recognized Designer Alexander Wang Partner for Industry's First Crowd-Sourced Design Process to Benefit Art Start Charity

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Samsung Mobile and Internationally Recognized Designer Alexander Wang Partner for Industry's First Crowd-Sourced Design Process to Benefit Art Start Charity

Samsung Electronics Co., Ltd., a global leader in digital media and digital convergence technologies, and New York-based designer Alexander Wang announced today a collaboration to create the industry's first co-created print inspired by crowd-sourced sketches and images using the GALAXY Note II. The print will appear on a limited-edition bag that will be sold in key markets around the world to raise funds for Art Start, an award-winning, nationally-recognized charity that uses the arts to nurture the creative talents of at-risk children and youth.

Leveraging the GALAXY Note II's inherent create-and-share benefit, Wang will Engage a group ofspecial friends, stylists, photographers, and others to create "doodles" an image, pattern, or a photo on their GALAXY Note II device. Gathering from active idea-capturing and immediate-sharing, the celebrated New York designer will then curate these sketches into one collectively-inspired final print.

"I am most inspired from my everyday life and the people that surround me, so the idea of a co-creation with the people that I admire and respect the most is very exciting," said Alexander Wang. "This collaboration represents a new way that technology and stylecan come together. And, through a concerted effort, I am happy to be a part of supporting such a great charity as Art Start that embraces creativity and art in a way that can change lives."

Wang quickly joined the fashion elite after winning the coveted CFDA/Vogue Fashion Fund in 2008. He is recognized for his global fashion sensibility that exudes a sense of irony and ease. Wang's knack for pushing boundaries and delightfully surprising his consumers made him the perfect partner for Samsung's most cutting-edge technology.

"Wang's passion for experimentation, his playful sensibility and his on-the-go lifestyle are the traits that we seek to empower with the Samsung GALAXY Note II," said Younghee Lee, Executive Vice President of Samsung Mobile. "Technology is becoming more deeply linked with the creative processes of fashion designers, and Samsung products are empowering users with the freedom to be creative and productive without limits. As technology and fashion converge, we will continue to create products that inspire passion through innovation."




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